Three Lites Launch an Instant Success for Best Kept Secrets
Best Kept Secrets Candles are celebrating the successful launch of their new range of gift boxed tea lites, ‘Three Lites’ following the official launch at a range of trade shows from Scotland’s Trade Fair and Top Drawer to Spring Fair.
The product is a compact version of the hugely popular Super 7’s range which launched this time last year, and recently won a highly commended at Scotland’s Trade Fair Gift of the Year and nomination for the Gift Associations Gift of the Year 2013.
Alan Edwards explained the reasons behind Three Lites: ‘Our customers have responded tremendously to Super 7’s and provided excellent feedback on the product. The packaging and price point for this high quality collection of themed scented and decorated tea lites was well received, and many of our larger stockists suggested there was room in the market for a compact version of the product, following the same strong theme. This is where Three Lites has come from, and with improved packaging design and a real focus on the quality of the scent and the burn time, we know Three Lites would be a popular choice.’
‘The feedback in initial orders for the product has been overwhelming and far exceeded our own expectations. We know that Three Lites fills a gap in the market for those wishing to make a great gift purchase for under £10.00 and we feel that Three Lites offers something unique in the scented candles market. We have a range of product selections available but our smoothie and sparkling range have been exceptionally well received, as they offer a strong scent range which is very popular and also a product which looks great.’
Three Lites will be available for the public to buy from the Best Kept Secret stockists across the UK, and with a growing number of high quality independent retailers now moving their scented candle ranges across to Best Kept Secrets, it is hoped that Three Lites will achieve similar growth in volume to that achieved by Super 7’s throughout 2012.
Alan Edwards commented: ‘In the run up to Christmas we had such strong demand for all products that we were operating at 3 times our normal workforce to ensure we completed all orders in time. The demand was a real show of confidence and as we care hugely about our customers, we maintained excellent delivery schedules for all products. We would like to think that with continued growth and demand for Super 7’s and new potential from Three Lites, then this will be another bumper year for Best Kept Secrets customers.’
All products are available to purchase directly at www.bestkeptsecrets.co.uk or call 01670 512222 for trade enquiries.
Best Kept Secrets offer superb handmade scented candles and candle tins for every occasion. There is a choice of more than fifty fragrances, all skilfully blended to delight your senses. New to the range are Rattan Reed Diffusers and Classic Glass Candles using eight of our top selling fragrances.