Binary Tree SMART Partner Program Earns CRN Magazine’s 5-Star Award

5-Star Designation in Annual Guide Identifies the IT Channel’s Most Elite Vendor Partner Programs

NEWARK NJ – (March 25, 2013) – Binary Tree, the provider of SMART Migration software and solutions for migrating to Microsoft Exchange and Microsoft Office 365, today announced it has been named to CRN’s 2013 Partner Program Guide, and awarded a 5-Star Partner rating.  The 5-Star Partner Program rating recognizes an elite subset of Partner Program Guide vendors who give solution providers the best partnering elements in their channel programs.

“We are honored to have The Binary Tree SMART Partner Program awarded a 5-Star partner rating and to be named to CRN’s 2013 Partner Program Guide,” stated Walter Monasterio, director of strategic alliances at Binary Tree.  “We are focused on providing our partners with an elevated partner experience from the moment they enter our program.  Our program not only offers them the advanced capabilities of our leading migration solutions, it also delivers training and tools for technical, sales and marketing enablement that will allow them to increase revenue and the competitiveness of their services portfolio and messaging migration practice.”

The Binary Tree SMART Partner Program provides select partners access to a world-class software technology and methodology that will instantly bolster their products and services portfolio. Binary Tree offers four unique levels and one individual invitation only tier of partnership in the SMART Partner Program.  Program benefits can include software discounts, on-demand and live technical training, sales enablement and pipeline management, access to a cutting-edge marketing and lead-share program, as well as the opportunity to earn rolling marketing development funds to conduct joint marketing activities together with Binary Tree.  The Binary Tree SMART Partner Program strives to offer partners a flexible recruitment framework that system integrators, value-added resellers, independent software developers, service providers and services oriented partners can utilize to build a growth centric go-to-market that can directly drive increased revenue and pipeline. 

For more information on The Binary Tree SMART Partner Program, review Binary Tree’s Partner Program profile that appeared in CRN, visit www.binarytree.com/partners or contact the partner team at partners@binarytree.com.

“The companies listed in CRN’s 2013 Partner Program Guide represent a comprehensive list of the best channel programs in the market today,” said Kelley Damore, senior vice president and editorial director, for UBM Tech Channel’s CRN. “The 5-Star award is reserved for vendors that understand that a successful partnership does not rely solely on the technology. By offering their partners tools, education and regular updates, vendors on this list go above and beyond traditional support to ensure a mutually beneficial partnership.”

About the CRN Partner Program Guide

The CRN Partner Program Guide is the definitive listing of manufacturers and software publishers that service solution providers or provide products to the IT Channel.  The guide recognizes those vendors who have channel programs and derive a portion of their sales through the indirect IT Channel.  The list methodology is based on objective criteria that takes into account each vendor’s investments in program offerings, partner profitability, partner training, education and support, marketing programs and resources, sales support and communication. Vendors are assessed using information provided in their completed applications.  The 2013 Partner Program Guide will be featured on CRN.com and the 5-Star Partners listing will be highlighted in the March 2013 issue of CRN.

ABOUT BINARY TREE

Binary Tree is the provider of SMART Exchange Migration software and solutions for migrating to Microsoft Exchange and Microsoft Office 365. Since 1993, Binary Tree and its business partners have helped over 6,000 customers around the world to migrate more than 25 million email users including powering many of the largest email migrations in the world. Binary Tree’s suite of software provides solutions for migrating from Exchange 2003/2007/2010/2013 and Lotus Notes to on-premises and online versions of Microsoft Exchange. Binary Tree is represented by business partners worldwide who provide specialized services and a proven methodology for guiding customers through complex transitions. Binary Tree is a Microsoft Silver ISV Partner, an IBM Advanced Business Partner, and is one of Microsoft’s preferred vendors for migrating to Microsoft Office 365. Binary Tree is headquartered in the New York metropolitan area with international offices in London, Paris, Stockholm and Sydney. For more information, please visit us online at www.binarytree.com.

About UBM Tech Channel

UBM Tech Channel, a UBM company, is the premier provider of IT channel-focused events, media, research, consulting, and sales and marketing services. With over 30 years of experience and engagement, UBM Tech Channel has the unmatched channel expertise to execute integrated solutions for technology executives managing partner recruitment, enablement and go-to-market strategy in order to accelerate technology sales. To learn more about UBM Tech Channel, visit us at: www.ubmchannel.com.  

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Binary Tree Media Contact:

Marcella P. Mazzucca

Tel. (908) 601-2333

marcella.mazzucca@binarytree.com

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About Us

Binary Tree is the provider of SMART Migration software and solutions for Microsoft Exchange, Active Directory and Windows Server environments. Since 1993, Binary Tree and its business partners have helped over 6,000 customers around the world to migrate more than 30 million email users including powering many of the largest messaging migrations in the world.