BERLINER CLUB LEGEND AND VOGUE NIGHTLIFE PHOTOGRAPHER IN UNFORGETTABLE EXHIBITION

Swedish fashion brand Björn Borg presents some of the best nightlife photographers around the world

This spring, Swedish fashion brand Björn Borg presents a guide through nightlife around the world through an online exhibition on the theme Unforgettable Nights to celebrate its release of the PARTY PANTS. Björn Borg has teamed up with Berghain profile Sven Marquardt and Vogue event photographer Pablo Frisk, world famous for their unique nightlife imagery.

Sven Marquardt and Pablo Frisk are the key profiles around the launch of nightlife photography site www.unforgettablenight.com. The site is a digital exhibition wall for nightlife photographers from all around the world and will work as a photo feed available for anyone to join. It is a photo exhibition, a nightlife guide and a source of inspiration for people living unforgettable lives.

FEBRUARY 15: Unforgettablenight.com is launched, presenting the legendary photographers Sven Marquardt and Pablo Frisk in two short films where they tell the story of their most unforgettable night and show a picture portraying that very same night.

FEBRUARY 19th  – 26th March: A total of six new photographers, one per week, are launched. The photographers from Copenhagen, Paris, London, Milan, Stockholm and Amsterdam will showcase fifteen unique photos each, portraying their own unforgettable night spent in six different parts of the world.  Through their photos we will be able to compare the nightlife of the six different cities and the various ways to make a night unforgettable.

#unforgettablenight

The unforgettable night online exhibition is open for all nightlife enthusiasts to showcase photos from their own unforgettable nights. By hash tagging Instagram photos with #unforgettablenight they  will automatically be included in the unforgettable exhibition at unforgettablenight.com

So let’s shine a light on those millions of people who embrace nightlife and capture great moments with the eye of their lens – professionally or just for fun!

Björn Borg Party Pants

Björn Borg Says JA! to Unforgettable nights is a celebration of its new underwear style PARTY PANTS. The perfect undies to wear for a night to remember. In each party pant there is a QR code that you can scan to join the competition for an unforgettable night. 

JONAS LINDBERG NYVANG

Marketing & Communication Manager

Mobile:  +46 707 66 30 22

Email:   jonas.nyvang@bjornborg.com

BJÖRN BORG AB

Tulegatan 11

SE-113 53 Stockholm, Sweden

www.bjornborg.com 

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About Us

ABOUT BJÖRN BORG: The Group owns the Björn Borg trademark and its core business is underwear and sportswear. It also offers footwear, bags and eyewear through licensees. Björn Borg products are sold in around twenty markets, of which Sweden and the Netherlands are the largest. The Björn Borg Group has operations at every level from branding to consumer sales in its own Björn Borg stores. Total sales of Björn Borg products in 2016 for about SEK 1,6 billion, excluding VAT, at consumer level. Group net sales amounted to SEK around 632 MSEK in 2016, with an average of 133 employees. The Björn Borg share has been listed on NASDAQ Stockholm since 2007.

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Quick facts

This spring, Swedish fashion brand Björn Borg presents a guide through nightlife around the world through an online exhibition on the theme Unforgettable Nights to celebrate its release of the PARTY PANTS. Björn Borg has teamed up with Berghain profile Sven Marquardt and Vogue event photographer Pablo Frisk, world famous for their unique nightlife imagery.
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