BJÖRN BORG PLAYS A GAME OF TENNIS ACROSS THE U.S. - MEXICO BORDER
JULY 11th, 2017
Swedish sportswear brand Björn Borg has orchestrated a tennis match on the U.S. – Mexican border with one player on each side of the border, half the tennis court on Mexican soil and the other half on US soil. Borg Open – Tennis across Borders – is an initiative intended to manifest an open world in which sport has the power to unite people.
The world of today is full of conflicts and rivalry that lead to frustration, causing people and nations to build walls between each other. But rivalry can also be something good. After all, a rival pushes you to perform better and often brings out the best of you.
So, why build walls, when we could get to know and learn from one another instead? That’s why Swedish sportswear brand Björn Borg has manifested a tennis match on the U.S. – Mexican border, at Tijuana River, where a game has been played between tennis players Mariano Argote (MX) and Peter Clemente (US).
Henrik Bunge, CEO of Björn Borg, said:
“Borg Open is our way to state that we, as a sportswear brand, believe in an open world. Unfortunately, the activity is not likely to make those people who promote raising walls change their opinion. But, with our heritage, we know that not only tennis nets, but sport in general, has the power to unite people. We hope to inspire people to reach out to their neighbours and do sport together instead of building walls.”
On average a tennis player swaps sides 13 times during a game. In this game, they weren’t allowed to. Borg Open – tennis across borders, is an initiative intended to encourage people to stop build walls and play a game of tennis instead.
The tennis match was played at Tijuana River, between San Diego (US) and Tijuana (MX) 32°32'29.93"N 117° 2'19.57”W.
Director of the video: Klaus Thymann
See the video on Youtube: https://goo.gl/mMtzPV
Download high resolution images and video via Dropbox: https://goo.gl/S6Jfsd
Johanna Juhlin, Brand Communication Manager & PR
Mobile: +46 73 502 72 16
Emma Bengtsson, Social Media Manager & PR
Mobile: +46 73 057 98 20
ABOUT BJÖRN BORG: The Group owns the Björn Borg trademark and its core business is underwear and sportswear. It also offers footwear, bags and eyewear through licensees. Björn Borg products are sold in around twenty markets, of which Sweden and the Netherlands are the largest. The Björn Borg Group has operations at every level from branding to consumer sales in its own Björn Borg stores. Total sales of Björn Borg products in 2016 for about SEK 1,6 billion, excluding VAT, at consumer level. Group net sales amounted to SEK around 632 MSEK in 2016, with an average of 133 employees. The Björn Borg share has been listed on NASDAQ Stockholm since 2007.