Interim Report for the first quarter January - March 2008


CONTINUED GROWTH AND VERY GOOD PROFITABILITY

January 1 – March 31, 2008

• Brand sales* increased by 34 percent to SEK 689 million (513).

• The Group’s net sales rose by 17 percent to SEK 138.7 million (11 8.7).

• The gross profit margin was 51.9 percent (50.4).

• Operating profit rose by 16 percent to SEK 36.5 million (31.4).

• Profit after tax increased by 19 percent to SEK 26.8 million (22.6).

• Earnings per share increased by 12 percent to SEK 1.07 (0.96). Fully diluted earnings per share amounted to SEK 1.07 (0.94).



Comment from the President
“Like many others in the industry, we experienced generally tougher market conditions during the first quarter. That is why we are especially pleased to report double-digit growth, although lower than before, and continued high profitability. We see this as proof that we are doing the right things – by building the brand and developing the business,” says President Nils Vinberg.



For further information, please contact:
Nils Vinberg, President and CEO
Tel: +46 8 506 33 700 or +46 708 6311 01
nils.vinberg@bjornborg.net

Björn Borg AB
Götgatan 78
SE-11 8 30 Stockholm, Sweden
www.bjornborg.com

Björn Borg is required to make public the information in this report in accordance with the Securities Market Act.
The information was released for publication on May 7, 2008 at 7:30 a.m.

About Us

ABOUT BJÖRN BORG: The Group owns the Björn Borg trademark and its core business is underwear. It also offers sportswear and fragrances as well as footwear, luggage & bags and eyewear through licensees. Björn Borg products are sold in around thirty markets, of which Sweden and the Netherlands are the largest. The Björn Borg Group has operations at every level from branding to consumer sales in its own Björn Borg stores. In total, there are 38 Björn Borg stores, of which 17 are operated in the Group. Total sales of Björn Borg products in 2013 amounted to around SEK 1.5 billion at the consumer level. Group net sales amounted to SEK 499 million in 2013, with 159 employees. The Björn Borg share has been listed on NASDAQ OMX Nordic in Stockholm since 2007.

Documents & Links