Danny is tat-too proud he completed the London Marathon!

Press Release For immediate release: 19 April 2011 Press contact: Louise Garrahan, Media Relations Officer, Breast Cancer Campaign, DD 0207 749 3724, Email: lgarrahan@breastcancercampaign.org Danny is tat-too proud he completed the London Marathon! Most runners prefer a long soak in the bath or a massage after completing the Virgin London Marathon, but one runner chose a novel way to remember his achievement - by having his medal tattooed on his leg. Danny Baker, 33, from Swadlincote, Derbyshire decided to have the image inked onto his right calf after running the marathon on Sunday in memory of his mother, Diana, who sadly passed away from breast cancer in 2009. Danny ran the marathon for Breast Cancer Campaign and raised £2,000 to help the charity fund innovative world-class breast cancer research. He finished the 26.2 mile course in five hours. The Senior National Account Manager at Bakels said: “I decided at 10am yesterday that I wanted to have the medal tattooed on my leg and by 12pm I was in the parlour having it done, so you could say it was a spur of the moment decision. I was incredibly proud to run for Breast Cancer Campaign as a tribute to my mum and now I have this tattoo to always remind me of my running achievement.” Breast Cancer Campaign aims to beat breast cancer by funding innovative world-class research to understand how breast cancer develops, leading to improved diagnosis, treatment, prevention and cure. For more information, please visit www.breastcancercampaign.org ENDS Picture captions: Danny Baker proudly showing off his tattoo Notes to editors • Breast Cancer Campaign aims to beat breast cancer by funding innovative world-class research to understand how breast cancer develops, leading to improved diagnosis, treatment, prevention and cure • Currently it supports 81 research projects, worth over £15.5 million, in 31 centres of excellence across the UK and Ireland • Breast cancer is the most common cancer in the UK and accounts for nearly one in three of all cancers in women • In the UK, nearly 48,000 new cases of breast cancer are diagnosed each year - that’s 130 a day • Visit www.breastcancercampaign.org • Read Chief Executive Pamela Goldberg’s blog http://pamelagoldbergblog.blogspot.com/

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Breast Cancer Campaign’s mission is to beat breast cancer by funding innovative world-class research to understand how breast cancer develops, leading to improved diagnosis, treatment, prevention and cure.

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