Brownie’s Marine Group initiates distribution of Surfer SUP by Imagine Surf to Dive Retailers and Operators
FORT LAUDERDALE, Fla., July 23, 2012 Brownie’s Marine Group, Inc. (OTCBB:BWMG), a leading developer, manufacturer and distributor of highly specialized dive and safety products, today announced that it has become a distributor of the robust and highly versatile “Surfer” Paddle Board from California based Imagine Surf. The distributor agreement
Encouraged by the positive experience and reception of the paddle boards being introduced into the new concept store combining diving and paddle boarding and following the strategy and vision of the Brownie’s Dive & Paddle store concept, Brownie’s has taken it a step further by engaging in distribution of the unique Imagine Surfer paddleboard.
The new Surfer is the ultimate board for anyone just getting into stand up paddling. Wide, stable and easy, it will get you out there and onto the waves “right now” and at an irresistible price point. As good as it is at the beach, the Surfer is great to cruise pristine lakes, and explore backwater bays and inlets. The construction materials and methods make the Surfer ideal for rental and other heavy use applications.
Imagine Surf was founded in 2002 by Olympic kayaker Corran Addison. Imagine first established itself as the go-to brand for wildly innovative, cutting-edge whitewater kayak design. But Corran's passion for surfing drew his creative eye to surf and stand up paddle board design. Since then, innovative designs and superior construction techniques have made Imagine grow from a small, pioneering company into the most prolific stand up paddle board brand in the world. The “Surfer” board is built in the USA using a construction technique unique in the SUP industry that requires substantial upfront engineering and tooling commitments that ultimately provide unprecedented finish quality and cost advantages. www.imaginesurf.com
Standup paddle boarding (SUP for short) is taking the sporting world by storm and is quickly becoming the fastest growing watersport in the U.S. An activity that draws broad appeal among people who love the water, outdoor fitness, and adventure, paddle boarding can be enjoyed by people of every demographic, age, and fitness level. SUP enthusiasts often describe their addiction to the experience as fitness for the mind as well as the body.
“SUP fits well with the clientele that our business model focuses on, the cross over fit is excellent at stimulating interest in water activities and placing our unique dive systems in front of a broader base of the public than that of a traditional Scuba only store.”, says Robert Carmichael, CEO of Brownie’s Marine Group. “We are also making these paddle boards accessible to dive industry retailers and operators around the country and throughout the Caribbean basin by allowing them entry to the SUP market with minimal start-up investments. The ability to grab a set of snorkeling gear and paddle out to the reef for a day of adventure is a highly efficient alternative and extends access beyond the limited swimming range for most people. We see Brownie diving systems and SUP as naturally synergistic products with a great future”.
Interested dealers should contact for more information.
The first shipment of Surfer paddle boards landed in our main factory warehouse last week and were immediately placed at our new Brownie’s Dive & Paddle store in Boca Raton, at Pompano Dive Center, and at Precision Paddle Boards in Fort Lauderdale. Other dealers are being invited to join the trend now.
About Brownie’s Marine Group, Inc.
Brownie’s Marine Group, Inc. and its wholly owned subsidiary, Trebor Industries, Inc., d/b/a Brownie’s Third Lung, based in Fort Lauderdale, Florida designs, tests, manufactures and distributes recreational hookah diving, yacht based scuba air compressor and Nitrox Generation Systems, and scuba and water safety products. The Company sells its products both on a wholesale and retail basis and is comprised of three highly specialized dive product groups. The Company is an industry leading manufacturing and distribution company that serves middle income boat owners, higher income yacht owners, recreational divers, military operators and public safety personnel. The Company holds more than ten patents and enjoys a robust product development and intellectual property program that has yielded several proprietary products. Many of these products and innovations have become the “standard” for the marine industry. The Company is known for its meticulous devotion to detail, high quality production and design ingenuity. In the boating and diving community, Brownie’s is known as the market leader when it comes to surface supplied “Third Lung” dive systems and Scuba Tankfill Systems for yacht-based diving. Brownie’s products and support service divers at all levels of the underwater world, from shallow-water dive systems to deep-water mixed gas support systems for exploration divers and submariners.
In 2011, Brownie’s introduced the first in a series of patent-pending Variable Speed Battery Powered Third Lung (hookah diving) devices engineered to conserve energy while delivering performance to the diver.
Except for statements of historical fact, the matters discussed in this press release are forward-looking and made pursuant to the Safe Harbor provisions of the Private Securities Litigation Reform Act of 1995. “Forward-looking statements” describe future expectations, plans, results, or strategies and are generally preceded by words such as “future,” “plan” or “planned,” “expects,” or “projected.” These forward-looking statements reflect numerous assumptions and involve a variety of risks and uncertainties, many of which are beyond the company’s control that may cause actual results to differ materially from stated expectations. These risk factors include, among others, limited operating history, difficulty in identifying and marketing products, intense competition and additional risks factors as discussed in reports filed by the company with the Securities and Exchange Commission, which are available at http://www.sec.gov.
For more about Brownie’s, http://www.browniesmarinegroup.com.