BTS Group AB Signs Deal with World Leading Telecom Company

Stockholm, Sweden – BTS Group AB (publ), BTS, the world’s largest and most successful consultant- and training company within the segment of business simulations, has been contracted by one of the world’s leading telecom companies to develop and deliver a strategic training project for the company’s managers. The goal of the project is for the company to generate a deeper knowledge and understanding for how the company’s business model works (operator understanding) as well as future needs, and how the customer focus can be strengthened and more deals won. The project is based on a customised training program where the participants will be working in a realistic computer based simulation based on BTS’ leading simulation technology, which has been designed, developed, and customised to reflect the company’s business model and the goals that have been defined. The key success factor is to develop the participants’ ability to understand a mobile operator’s situation and business logics, which are often complex and require analyses to understand what drives revenues and profitability. The company should then be able to see how it through its solutions, which among other things include innovative business development, can contribute to a positive development for its customers. The initial target group is 750 first line and middle managers, and the program will roll out in the beginning of 2006. The order is initially worth 2 MSEK with a growth potential over the next 2-3 years. ”That BTS once more has been given the confidence from one of the world’s leading companies to cooperate around a larger strategic change is clear proof of our position within this area of the international training sector,” says Henrik Ekelund, President and CEO of BTS. “BTS is today the world leader within the area of busi-ness simulations, something our customers see as an advantage for cooperation on this level, as one of the requirements is that we can act globally, with high delivery capacity and international competence”. BTS Group works largely with big international companies, and often directly with the companies’ top management. Vodafone, Boeing, Telstra, Adobe, HP, Cisco, DHL, Honda, Toyota, GAP, SonyEricsson, Scania and Sony are good examples of large international companies where BTS are delivering or has delivered projects lately. For more information please contact; Thomas Ahlerup Senior Vice President Corporate Communications BTS Group AB Phone +46-8-5870 7076 Mobile +46-768-966 300 E-mail Christian Ankarcrona Vice President Investor Relations Phone +46-8-5870 7022 Mobile +46-708-150 368 E-mail

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BTS partners with leading companies to accelerate change and improve business results. BTS is the world leader in customized business simulations and discovery-based learning solutions that enable leading corporations to grow and become successful through change and improvement processes.


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