Only 7% of the Public Believe Company Claims of Action on Climate Change
66% of the public question authenticity of company climate change claimsBusinesses risk facing a costly backlash due to consumer mistrust of firms’ claims of action on climate change, according to new research commissioned by the Carbon Trust and supported by global brand analysis, from BrandZ.The research revealed that 90% of the public want firms to commit to the average 3% per year emissions cut required for the UK to meet 2050 climate change targets. Consumers cite the threat of climate change, which polled as the greatest issue facing the environment, as the root of the heightened