Grant Cardone Hires Auto Marketing and Advertising Veteran Jon Lamb as Chief Marketing Officer
Strategy to Accelerate Growth with Auto Industry Business Customers
Miami, FL – 26 Dec 2012 : Automotive Sales Trainer Grant Cardone announced today that Jon Lamb has joined Cardone Training Technologies, Inc. as Chief Marketing Officer. Mr. Lamb will be working with Mr. Cardone in the creation and implementation of automotive marketing strategies to assist automobile dealers and personnel in successfully converting Internet, phone and walk-in traffic utilizing Cardone ON-Demand.
Cardone ON-Demand is the auto industry's leading cloud based conversion solution providing new and used car operations and their personnel with real time strategies to assist them in converting direct mail, radio, TV and print opportunities.
"Jon Lamb has a great understanding of the challenges auto dealers face today and we share a passion for working with dealerships and OEM's to ensure that dealers are more successfully converting advertised traffic into sold and satisfied customers," said Grant Cardone, CEO, Cardone Training Technologies, Inc.
Mr. Lamb was most recently president at Moore & Scarry Advertising guiding the company from a regional mid-sized agency into one of North Americas largest firms with over 90 million in capitalized billings and 93 employees. With over ten years of industry experience, he has established relationships with automotive titans including Dealer.com, Asbury, AutoTrader, Google Automotive, Haystack, Cobalt and almost every manufacturer.
"The two biggest expenses for the dealer are ad spend and personnel and we have created a solution for both,” said Jon Lamb. "It is a privilege to be working with Grant Cardone and his organization to continue the company's tradition of bringing the most innovative and effective training solutions to the automotive industry.”
About Grant Cardone
Grant Cardone is a New York Times best-selling author, star and executive producer of the reality TV show Turnaround King, host of the Cardone Zone radio show and is regularly seen on Fox Business, NBC and Business Insider. He was named the Top Sales Expert and a Top 10 Business Coach to follow on Twitter. He is a regular contributor to a wide variety of publications including Huffington Post, Entrepreneur, Business Insider, and INC Magazine.
A self-made multi-millionaire that literally created himself from nothing, Mr. Cardone is the founder and CEO of three multi-million dollar companies who first hit the sales scene in the car industry by revolutionizing automotive sales and marketing training approaches and dealership processes. He quickly expanded his business consulting and sales training services to a wide range of organizations including Fortune 500 companies, small and medium-sized businesses as well as success minded individuals and entrepreneurs.
Mr. Cardone has written five books (Sell to Survive, The Closer’s Survival Guide, If You’re Not First You’re Last, The 10X Rule, and Sell or Be Sold) since the 2008 financial crisis which provide the principles and techniques individuals must follow to flourish and win.
Follow him on Twitter @grantcardone.