CDON Group’s rights issue fully subscribed

This press release may not be announced, published or distributed, in whole or in part, directly or indirectly, in the United States, Canada, Japan, Hong Kong or Australia or any other country where such publication or distribution would violate applicable laws or rules or would require additional documents to be prepared or registered or require any other actions to be taken, in addition to the requirements under Swedish law. For further information, please refer to “Important notice” in this press release.

The preliminary summation of the rights issue in CDON Group AB (publ) (under name change to Qliro Group) shows that the rights issue has been fully subscribed. Approximately 47.3 million shares representing approximately 95.0 per cent of the shares have been subscribed for with subscription rights. In addition, applications for subscription without subscription rights for approximately 10.7 million shares have been received. CDON Group receives approximately SEK 646.8 million before transaction costs through the rights issue.

Allotment of shares subscribed for without subscription rights will be made in accordance with the principles outlined in the prospectus. Notifications regarding allotment of shares to those who have subscribed for shares without subscription rights will be distributed today, 18 December 2014. Notifications will not be sent to those who have not been allotted shares.

Through the rights issue, CDON Group’s share capital increases by SEK 99,513,186 from SEK 201,376,372 to SEK 300,889,558 in total, and the number of shares increases with 49,756,593 from 100,688,186 to 150,444,779. The new shares subscribed for with subscription rights are expected to be registered at the Swedish Companies Registration Office (SCRO, Sw. Bolagsverket) on or around 19 December 2014. Shares subscribed for without subscription rights are expected to be registered at the SCRO on or around 30 December 2014.

Last day of trading in the interim shares (BTA) is expected to be on 30 December 2014. The new shares are expected to start trading on Nasdaq Stockholm on 5 January 2015. The final outcome of the rights issue is expected to be made public around 30 December 2014.

Financial and legal advisers

SEB Corporate Finance is acting as financial adviser to CDON Group in the rights issue and Cederquist is acting as legal adviser to CDON Group.

The information in this announcement is such that CDON Group AB (publ) is required to disclose under the Securities Markets Act. This information was released for publication at 16:00 CET on 18 December 2014.

Important information

This press release does not contain or constitute an invitation or an offer to acquire, sell, subscribe for or otherwise trade in shares, subscription rights or other securities in CDON Group and has not been approved by any regulatory authority and is not a prospectus.

In certain jurisdictions, the publication or distribution of this press release may be subject to restrictions according to law and persons in those jurisdictions where this press release has been published or distributed should inform themselves about and abide by such restrictions.

This press release is not directed at persons located in the United States (including its territories and possessions, any state of the United States and the District of Columbia) (the ("United States"), Canada, Australia, Hong Kong, Japan or in any other country where the offer or sale of the subscription rights, interim shares (Sw. betalda tecknade aktier) or new shares is not permitted. This press release may not be announced, published or distributed, directly or indirectly, in or into the United States, Canada, Australia, Hong Kong, Japan or any other country where such action is wholly or partially subject to legal restrictions or where such action would require additional prospectuses, other offer documentation, registrations or other actions in addition to what follows from Swedish law. Nor may the information in this press release be forwarded, reproduced or disclosed in such a manner that contravenes such restrictions or would require such additional prospectuses, other offer documentation, registrations or other actions. Failure to comply with this instruction may result in a violation of the United States Securities Act of 1933, as amended (the "Securities Act") or laws applicable in other jurisdictions.

In addition, if and to the extent that this press release is communicated in any European Economic Area member state that has implemented Directive 2003/71/EC (together with any applicable implementing measures, including Directive 2010/73/EC, in any member state, the "Prospectus Directive"), this press release is only addressed to and directed at persons in that member state who are "qualified investors" within the meaning of the Prospectus Directive and must not be acted on or relied on by other persons in that member state. This press release does not constitute a prospectus within the meaning of the Prospectus Directive or an offer to the public.

In the United Kingdom, this press release is being distributed only to, and is directed only at (i) persons who have professional experience in matters relating to investments falling within Article 19(5) of the Financial Services and Markets Act 2000 (Financial Promotion) Order 2005, as amended (the "Financial Promotion Order"), (ii) persons falling within Article 49(2)(a) to (d) (high net worth companies, unincorporated associations, etc.) of the Financial Promotion Order, or (iii) other persons to whom it may otherwise be lawfully communicated (all such persons together being referred to as "relevant persons"). This press release is directed only at relevant persons and must not be acted on or relied on by anyone who is not a relevant person.

No subscription rights, interim shares or new shares have been or will be registered under the Securities Act, or with any other securities regulatory authority of any state or other jurisdiction of the United States and no subscription rights, interim shares or new shares may be offered, sold, resold, transferred, delivered or distributed, directly or indirectly, into or within the United States or on account of such persons other than pursuant to an exemption from, or in a transaction not subject to the registration requirements of the Securities Act, and in compliance with any applicable securities laws of any state or jurisdiction of the United States. There are no plans to register any securities mentioned in this press release in the United States or make an offer to the public in the United States.

For further information, please visit cdongroup.com or, contact:
Paul Fischbein, President and CEO
Tel: +46 (0) 10 703 20 00

Questions from investors and research analysts:
Nicolas Adlercreutz, CFO
Tel: +46 (0) 70 587 44 88
E-mail: ir@cdongroup.com

Questions from media:
Fredrik Bengtsson, Head of Communications                                                        
Tel: +46 (0) 700 80 75 04
E-mail: press@cdongroup.com

About CDON Group
CDON Group is a leading e-commerce group in the Nordic region. Since the start in 1999, the Group has expanded and broadened its product portfolio and is now a leading e‐commerce player in consumer goods and lifestyle products through CDON.com, Lekmer, Nelly (Nelly.com, NLYman.com, Members.com), Gymgrossisten (Gymgrossisten.com/Gymsector.com, Bodystore.com, Milebreaker.com) and Tretti. The group also comprises the payment solution Qliro. In 2013, the group generated 4.4 billion SEK in revenue. CDON Group’s shares are listed on Nasdaq Stockholm’s Mid-cap list under short name “CDON”.