Cherry-owned Game Lounge expands into Germany and UK through acquisition

The leading affiliate network Game Lounge Ltd has signed an agreement to acquire the assets of the respected affiliate company Interclick Limited for a price of $1.5m. Interclick Limited has been active within the German and UK markets for the past 14 years and Game Lounge acquires more than 40 domains and affiliate accounts through the acquisition.   

In addition to incremental earnings, the acquisition will further strengthen Game Lounge’s position within the affiliate segment and take the step into the large German and UK markets, which are currently growing rapidly.

The acquisition is fully financed through cash by Game Lounge operations and is expected to increase revenue with approximately €1,3m and EBITDA figures by more than €1m annually. The deal is expected to generate ROI in less than eighteen months. The acquisition will be integrated into Game Lounge’s existing operations and create new external affiliate-income and also support the Cherry brands.  

Jonas Cederholm, CEO of Game Lounge, commented: “We are very happy to have reached an agreement with Interclick Limited, a company that has a long experience of affiliation. Both the German and UK markets are large and growing rapidly. The acquisition of the Interclick assets further accelerates our strategy and expansion beyond Scandinavia, and will be a beneficial contribution from day one.”  

Fredrik Burvall, CEO of Cherry, commented: "The acquisition of the domains puts Cherry and Game Lounge in a stronger position in the affiliate sector, especially within the German and UK markets. We have been very pleased with the performance of Game Lounge so far, and this acquisition is very much in line with Cherry’s expansion plans. The affiliate market is an important part of the online gaming industry and Cherry continues to strengthen its online business with this acquisition.”

For further information, please contact:
Jonas Cederholm, CEO of Game Lounge Ltd, Telephone +356 991-70 863 
Fredrik Burvall, CEO of Cherry AB (publ), Telephone +46 8-514 969 52, +46 709-279 632,

Cherry in brief 

Cherry is a Swedish gaming company established in 1963 specialized in online casinos and lotteries (,,,,, www.,,,,,,, and, affiliate business through Game Lounge and games development (, through subsidiaries in Malta. Cherry is the market leader in casinos in restaurants and nightclubs in Sweden. Cherry employs around 750 people and has more than 3,800 shareholders. The Company's B-shares are listed on AktieTorget. 


About Us

Cherry is a Swedish innovating and fast-growing company with operations in gaming, entertainment and media. The company was established in 1963 and today operates through five diversified business areas: Online Gaming, Game Development, Online Marketing, Gaming Technology, and Restaurant Casino. The objective is to grow organically in combination with strategic acquisitions of fast-growing companies. Cherry employs some 1,400 people and has about 9,250 shareholders. The company’s class B share is listed on the Nasdaq Stockholm exchange, Mid Cap segment. More information is available at


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