Fredrik Burvall appointed as new CEO of Cherry AB (plc)

The board of Cherry AB (plc) has appointed Fredrik Burvall as new CEO and President of the Cherry group with immediate effect.

Fredrik Burvall has been employed by the company since 2006 as Vice President and CFO and since December 2014 he has been the acting CEO and President of the group.

”Fredrik Burvall has showed a strong drive and passion for the company during his years as CFO and Vice President. Furthermore, he has a vast knowledge of the gaming industry. Cherry made some management changes in December 2014 and the combination of strengthening our Malta organization and Fredrik’s experience will result in a group management that will help Cherry to reach profitability with continued strong growth”, says Rolf Åkerlind, Chairman of the Board.

Prior to Cherry, Burvall held various senior positions at Ericsson and Modern Times Group. He is 42 years old, holds a degree in Business and Economics and has an MBA from Stockholm University.

In December 2014, Cherry made a management change within the company in order to strengthen its Malta-based online business. The company’s main owner Morten Klein began to work in close cooperation with the management in Malta, focusing on business development and partnerships.

Translation
This is a translation of the Swedish original.

For further information, please contact:

Rolf Åkerlind, Chairman of the Board, Cherry AB (plc), Telephone +46 70 - 883 61 90, rolf@aldesco.se

or

Fredrik Burvall, CEO Cherry AB (plc), Telephone +46 8-514 969 52, +46 709 279 632, fredrik.burvall@cherry.se

Cherry in brief

Cherry is a Swedish gaming company established in 1963 specialized in online casinos and lotteries; (www.cherrycasino.com, www.EuroLotto.com, www.euroslots.com, www.SpilleAutomater.com, www.NordicSlots.com,www.NorgesSpill.com and www.SveaCasino.com), affiliate business (www.SuomiCasino.com and www.NorgeKasino.com etc.) and games development (www.Yggdrasil.com), through subsidiaries in Malta. Cherry is the market leader in casinos in restaurants and nightclubs in Sweden.
Cherry employs around 750 people and has more than 2,600 shareholders. The Company's B-shares are listed on AktieTorget.

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About Us

Cherry is a Swedish innovating and fast-growing company with operations in gaming, entertainment and media. The company was established in 1963 and today operates through five diversified business areas: Online Gaming, Game Development, Online Marketing, Gaming Technology, and Restaurant Casino. The objective is to grow organically in combination with strategic acquisitions of fast-growing companies. Cherry employs some 1,400 people and has about 6,700 shareholders. The company’s class B share is listed on the Nasdaq Stockholm exchange, Mid Cap segment. More information is available at www.cherry.se.

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