Yggdrasil launches white-label development studio for gaming operators

Yggdrasil Gaming , Cherry’s game development Business Area, has announced the launch of Yggdrasil White Label Studios, a ground-breaking new concept that will allow operators to leverage the provider’s development expertise to create bespoke slots content.

The industry-first concept allows operators to build custom slots through Yggdrasil White Label Studios. Operators using the new studio will be assigned a dedicated team that will produce fully customised, permanently exclusive content based upon Yggdrasil’s award-winning technology platform and promotional tools. Clients will require minimal technical competence in games design, with White Label Studios handling the construction of the game client, provision of the remote game servers, performance testing, certification and translation.  

Yggdrasil White Label Studios has capacity for up to three partners by Q2 2017, with further capacity added during H2 2017.

Fredrik Elmqvist, CEO of Yggdrasil Gaming, said: “Yggdrasil White Label Studios allows us to make a strategic commitment with operators where we both focus on what we know best. An operator knows its customer base, brand and strategy better than anyone else, and we can now enable and deliver on that with our industry-leading platform and developmental expertise. Exclusive and customised content is a key differentiator for operators, and it is far more cost-efficient for operators to work in partnership with Yggdrasil to develop this type of content. White-label solutions have proved extremely popular in this industry when it comes to gaming platforms, but this is the first time anyone has offered white-label game design.”  

For more information, go to Yggdrasil.com .  

This is a translation of the Swedish original.  

For further information , please contact:  

Fredrik Elmqvist, VD Yggdrasil Gaming, Telefon +356 996-25 104, fredrik@yggdrasilgaming.com
Fredrik Burvall, CEO Cherry AB (Publ), Telephone +46 8-514 969 52, +46 709 279 632, Email
: fredrik.burvall@cherry.se  

Cherry in brief  

Cherry is a Swedish gaming company established in 1963 specialized in online casinos and lotteries ( www.CherryCasino.com, www.EuroLotto.com, www.EuroSlots.com, www.SpilleAutomater.com , www.SveaCasino.com, www. SuomiAutomaatti.com, www.NordicSlots.com , www.NorgesSpill.com , www.ComeOn.com , www.Mobilbet.com , www.Casinostugan.com , www.folkeautomaten.com www.Suomikasino.com, www.GetLucky.com and www.Kasyno.pl) , affiliate business through Game Lounge and games development (www.Yggdrasil.com), through subsidiaries in Malta. Cherry is the market leader in casinos in restaurants and nightclubs in Sweden. Cherry employs around 750 people and has more than 4,000 shareholders. The Company's B-shares are listed on AktieTorget.  


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