Yggdrasil partners with Lottoland

Yggdrasil Gaming has signed a deal with Lottoland to integrate its full suite of video slots directly into the leading online lottery betting operator.

Lottoland becomes the latest Gibraltar-based operator to take Yggdrasil’s portfolio of industry-leading games. Lottoland will also gain access to the supplier’s collection of in-game promotional tools, BOOST™, including the recently launched Missions feature, as well as the social sharing tool BRAG. Lottoland currently has over 4.5 million customers worldwide.

Fredrik Elmqvist, CEO at Yggdrasil Gaming, said: "Lottoland are one of the biggest success stories in gaming in the past few years and it’s a very proud moment for us to sign this deal. It’s especially exciting to integrate directly into them to fully utilize the promotional tools in our portfolio, which is a clear sign that our efforts in Gibraltar are bearing fruit.”

Read more at Yggdrasil.com

Translation
This is a translation of the Swedish original.

For further information, please contact:

Fredrik Elmqvist, CEO Yggdrasil Gaming, Telephone +356 996-25 104, fredrik@yggdrasilgaming.com
Fredrik Burvall, CEO Cherry AB (publ), Telephone +46 8-514 969 52, +46 709 279 632, Email: fredrik.burvall@cherry.se

Cherry in brief 

Cherry is a Swedish innovating and fast growing gaming company established in 1963. The business strategy is to create shareholder value by owning and developing fast-growing and profitable businesses within the gaming and casino industry. Cherry operates within five diversified business areas, Online Gaming through Cherry iGaming, Performance-based Marketing through Game Lounge, Gaming Technology through XCaliber. Game Development through Yggdrasil Gaming and Restaurant Casino through Cherry Spelglädje. The objective is to grow organic in combination with strategic acquisitions of fast-growing companies. Cherry employs around 900 people and has more than 4,600 shareholders. The Company’s B-shares are listed on AktieTorget.