Dickies the internationally renowned Workwear and Streetwear brand has launched a brand new look to their website for Streetwear.

Dickies Streetwear is hand picked from the Dickies Classic Range selected for hardwearing and Contemporary Street and skate fashion.

Inigo Garcia, Dickies Streetwear Sales Director added: “Because these days if you’re wearing Dickies for their ruggedness, quality, or for their attitude you could just as easily be a plumber or carpenter as a roadie or a skateboard running, fixie riding, mosh-pit banger. And that’s why we’ve created this brand new site- to talk with all of our people.

“The online shop for Dickies Streetwear went live recently and I am pleased to say it is already popular.  Singer, Cheryl Cole’s dancers were kitted out in Dickies Streetwear when she performed her new single ‘Call My Name’ during the semi-finals of BBC’s primetime reality talent show, “The Voice” on Saturday evening, 26thMay.

“Twenty of the dancers donned a selection of clothes from the internationally renowned Workwear and Streetwear brand: Eisenhower Jackets, Short Sleeve and Long Sleeve Work Shirts, Flat Front Work Shorts and Original 874 Washed Work Pants - all in black.”

Visit www.dickiesstreetwear.com for more information and to make your order.

For further information relating to this press material, please contact Tracey Treanor on: 01753 785956 or e-mail: tracey@chicanemarketing.co.uk