REAL-TIME MONITORING ON THE MOVE

CISION ADDS ENHANCED CRISIS ALERTS, SHARING AND PRIVACY OPTIONS TO CISIONPOINT LONDON, 14 SEPTEMBER 2009 – Cision, the world-leading media intelligence company, today announced a number of significant enhancements to the crisis alert and workflow functionality available within its award-winning CisionPoint software platform.

CisionPoint monitoring is now available on mobile phones and desktop applications thanks to the addition of RSS functionality. CisionPoint monitoring content in Outlook, iGoogle and a wide range other platforms simplifies information management in both day-to-day activity and, crucially, in crisis situations, ensuring customers get the information they need, when they need it, wherever they are. RSS allows users to retrieve the latest content from a variety of websites – news, blogs and other online publishers – without actually having to visit those sites. The technology makes personalised news and information available in one place, which can be accessible on the web, desktop or mobile phone. “RSS is a very simple and incredibly useful idea, but its benefits are rarely communicated in a way that most people understand,” says Giselle Bodie, Managing Director at Cision UK. ”For CisionPoint customers, the addition of RSS simply means the latest content can be made available wherever they want it – including on their phone”. “There has been some talk recently about the continued relevance of RSS, with people asking if new platforms such as Twitter have superseded it. At Cision, we think that RSS remains crucial for aggregating the content that’s important to you. While Twitter is clearly great for content discovery, RSS is invaluable for keeping up with the channels you already know.” The latest CisionPoint release also offers more personalisation, with options to share monitoring information – or to keep it private. Search monitoring covers more than 68,000 online sources which can now be shared among members of project, product or brand teams, while agencies are better able to exchange intelligence as it relates to a particular client. At the same time, sensitive searches can be kept private. -ENDS- About CisionPoint CisionPoint is a web-based service platform which integrates the planning, sharing, monitoring and analysis of PR and communications. It brings together global media content, search engine optimisation technology, leading monitoring expertise, a million-strong contact database and PR analytics in one single solution. CisionPoint was launched in the United States in October 2007. It rapidly became the fastest growing on-demand PR media management dashboard application, with more than 3,500 customers signed in its first 18 months of sales. CisionPoint recently won the prestigious CODiE award for Best Online News Service. CisionPoint was launched in the UK in February 2009 and is available in three editions tailored to individual requirements - Small Business, Professional and Enterprise – with specific add-ons available to customise each version. About Cision AB Cision (www.cision.com) empowers businesses to make better decisions and improve performance through its CisionPoint software solutions for corporate communication and PR professionals. CisionPoint was named the 2009 CODiE Award winner for Best Online News Service by the Software and Information Industry Association (SIIA). Powered by local experts with global reach, Cision delivers relevant media information, targeted distribution, media monitoring, and precise media analysis. Cision has offices in Europe, North America and Asia, and has partners in 125 countries. Cision AB is quoted on the Nordic Exchange with revenue of SEK 1.8 billion in 2008. For More Information Britt Collins UK Marketing Manager Direct: +44 (0) 20 7689 1110 Email: britt.collins@cision.com

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