Cision Adds New ‘Social Publish’ Feature to its CisionPoint Software
Powered by PitchEngine, New Dashboard Tool for Social Publishing Allows Branded Content to Be Easily Distributed Through Social Networks
LONDON, 14th October 2011 – Cision, the leading provider of PR software , services and tools for the marketing and public relations industry, today announced a new feature that enhances its CisionPoint software. The new feature, called “Cision Social Publish,” underscores the importance of social media in public relations and marketing campaign management by implementing a social publishing element. The new capabilities in Cision Social Publish will allow PR professionals and marketers to reach their target audiences through multiple social media platforms and with multiple types of content, including video, podcasts, white papers and more.
Through Cision’s partnership with PitchEngine , Social Publish easily distributes all types of branded content to social networking sites like Twitter, Facebook and YouTube.
“Our users can directly interact with customers, digital influencers, media and other important audiences through CisionPoint,” said Yann Blandy, CEO of Cision Europe . “Marketers can now reach their target audiences by sharing branded content through Social Publish. This new feature also helps drive results by offering the opportunity for increased web traffic, brand recognition and, ultimately, more sales.”
The Social Publish dashboard will provide users with several benefits:
- Publish unlimited stories, videos and photos on the PitchEngine site
- A Facebook application that allows users to simultaneously update their company’s or brand’s Facebook page newsroom with branded content
- The option to integrate newsfeeds on the user’s company website
- One low monthly rate regardless of how much content is published
“Our partnership with PitchEngine allows us to bring a convenient, content publishing tool to our clients,” said Blandy. “The combination of PitchEngine and the Social Publish feature on our Cision platform will enable our clients to tell their stories in a new way by distributing them through multiple social media channels.”
PitchEngine is a social platform that enables businesses and organisations to get the word out using social content and search optimisation and serves more than 45,000 brands worldwide.
“Bringing the social publishing tools of PitchEngine to CisionPoint users through a unique tool like Social Publish will allow PR and marketing professionals to easily deliver their message to multiple audiences,” said PitchEngine Founder and CEO Jason Kintzler. “We believe the integration of our services will allow the users of Social Publish to be active participants in the future of media by creating and distributing branded content that can be used across a wide range of social media channels.”
Cision is the leading provider of software, services, and tools to the public relations and marketing communications industry. PR and marketing professionals use our products to help manage all aspects of a campaign – from identifying key media and influencers to connecting with audiences, monitoring traditional and social media, and analysing outcomes. Journalists, bloggers and other influencers use Cision’s tools to research story ideas, track trends and maintain their public profiles. Cision AB has offices in Europe, North America and Asia, partners in 125 countries and is quoted on the Nordic Exchange with revenue of SEK 1.1 billion in 2010. For more information, visit uk.cision.com .
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