Cision Introduces New Influence Rating – An Industry-Wide Measure of Digital and Traditional Media
New Cision Metric Quantifies Impact of Over One Million Influencers Across All Media Types
LONDON, 2nd August 2011 – Cision, the leading provider of PR software, services and tools for the marketing and public relations industry, today introduced the Cision Influence Rating – a new metric that quantifies the impact of the digital and traditional media influencers who shape the reputation and impact the future of products and brands.
The company also announced the beta release of the Cision Influencer Database – the largest and most complete global data source covering tens of thousands of digital influencers.
The Cision Influence Rating, currently in beta, is based on over 40 measures of influence – data on Facebook Likes, Twitter Retweets, unique visitors, inbound links, time spent on site, votes and comments, content sharing, traditional media impact measurements such as outlet circulation or audience size and more.
“The Cision Influence Rating aggregates in a single place every key social and traditional influence metric and spans all media types. Unlike metrics that present a narrow view of influence based on a few data points, the Cision Influence Rating determines influence across dozens of criteria. It is designed to be the most complete measurement of online impact available to marketing and PR professionals,” said Tosh Bruce-Morgan, UK Managing Director of Cision.
The Cision Influencer Database includes the Cision Influence Rating and contains detailed profiles, recent tweets and posts, and engagement tips for tens of thousands of digital influencers and over one million traditional media influencers. It’s searchable by over 1,000 topics and industries. Profiles show each influencer’s “social persona,” aggregating public information from Facebook, Twitter and LinkedIn, with links to the social networks where influencers may be engaged.
“Marketing and PR professionals need one tool that helps them identify influencers, understand their online presence and personality, and engage with them effectively. That tool is the Cision Influencer Database – the largest, most complete and easiest to search of its kind in the world,” Bruce-Morgan said.
The social metrics that comprise the rating are also broken out individually in each profile, giving users additional information and context about each influencer. The Cision Influencer Database is fully integrated with Cision’s CRM tools that enable users to engage with, and track, all contact activity across all media types.
Winner of a CODiE Award for 2011’s Best Marketing/PR Solution from the Software and Information Industry Association (SIIA), Cision’s on-demand software CisionPoint has been adopted by nearly 30,000 users in over 20 countries since its launch in October 2007. It is available in eight languages, and used by 49 out of the top 50 PR agencies, corporations, not-for-profits, universities and freelancers. Cision also has won a CODiE Award for Best Online News Service and received the Product Development of the Year award for 2010 from the Data Publishers Association (DPA).
Cision is the leading provider of software, services, and tools to the public relations and marketing communications industry. PR and marketing professionals use our products to help manage all aspects of a campaign – from identifying key media and influencers to connecting with audiences, monitoring traditional and social media, and analysing outcomes. Journalists, bloggers and other influencers use Cision’s tools to research story ideas, track trends and maintain their public profiles. Cision AB has offices in Europe, North America and Asia, partners in 125 countries and is quoted on the Nordic Exchange with revenue of SEK 1.1 billion in 2010. For more information, visit uk.cision.com.