CisionPoint’s news archive now integrates print content from LexisNexis
LONDON, 28th June, 2011 – Cision, the leading provider of PR software, services and tools for the media and public relations industry, and LexisNexis®, a leading global provider of content-enabled workflow solutions, today announced a strategic alliance that will provide targeted UK and international news content from LexisNexis to Cision clients.
Available from today, the award-winning CisionPoint PR software platform will give Cision customers access to an extensive archive of LexisNexis content to monitor and analyse news coverage. Cision’s clients will be able to search the LexisNexis content database, receive alerts as new content is posted and quickly understand what’s being said about their organisation, brands, competitors or almost any topic across the globe - all accessible through CisionPoint’s online language translation tool. As well as providing effective monitoring for print media, it can also be used as a powerful planning and research tool to uncover key industry topics and influencers from the news archive. Cision’s news archive search tool already provides real-time access to online media and broadcast and is now enhanced with print content from LexisNexis.
“This is a perfect match between two industry leaders,” said Tosh Bruce-Morgan, UK Managing Director of Cision. “Integrating best-in-class LexisNexis content with CisionPoint will deliver tremendous additional value to our customers, whose competitive edge relies upon their access to the best and most up-to-date media information. This strategic partnership represents our continued commitment to working with the best providers to deliver the best content to our global client base.”
“This alliance brings public relations professionals the best of both worlds, providing them with a more efficient end-to-end solution,” said James Ritchie, Head of Channel Partnerships at LexisNexis UK. “The LexisNexis channel strategy is to work with chosen partners whose best of breed solutions for specific functions or industries can be enhanced by integrating our market leading collection of premium licensed content. Our alliance with Cision is a great example of this strategy in practice.”
The Cision and LexisNexis alliance will enhance existing monitoring capabilities within CisionPoint, a fully-integrated, on-demand platform that supports public relations and marketing professionals across every aspect of their communications strategy – identifying and engaging media influencers, tracking coverage and analysing the results. Cision currently monitors millions of print publications, television and radio programmes, websites and blogs in the UK and covers 200 additional countries and territories through its international monitoring service.
LexisNexis® (www.lexisnexis.com) is a leading global provider of content-enabled workflow solutions designed specifically for professionals in the legal, risk management, corporate, government, law enforcement, accounting and academic markets. LexisNexis originally pioneered online information with its Lexis® and Nexis® services. A member of Reed Elsevier [NYSE: ENL; NYSE: RUK] (www.reedelsevier.com), LexisNexis serves customers in more than 100 countries with 15,000 employees worldwide.
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Cision is the leading provider of software, services, and tools to the public relations and marketing communications industry. PR and marketing professionals use our products to help manage all aspects of a campaign – from identifying key media and influencers to connecting with audiences, monitoring traditional and social media, and analysing outcomes. Journalists, bloggers and other influencers use Cision’s tools to research story ideas, track trends and maintain their public profiles. Cision AB has offices in Europe, North America and Asia, partners in 125 countries and is quoted on the Nordic Exchange with revenue of SEK 1.1 billion in 2010. For more information, visit uk.cision.com.
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UK Marketing Manager
44 (0)20 7689 1110