CisionPoint Chosen By Gap Inc. For Media Monitoring, Research and Analysis Capabilities


CHICAGO, April 28, 2010 – Cision (http://us.cision.com/), the leading provider of software, services and tools for the media and public relations industry, today announced that Gap Inc., one of the world’s largest specialty retailers, has selected the award-winning CisionPoint (http://us.cision.com/products_services/cisionpoint/cisionpoint-overview.asp) PR workflow solution as its campaign management system. Based in San Francisco, Gap Inc. offers clothing, accessories and personal care products under the Gap, Banana Republic, Old Navy, Piperlime and Athleta brand names. It operates about 3,100 stores in the U.S., Canada, U.K., France, Ireland and Japan, and reported revenues of $14.2 billion during 2009. Prior to choosing the CisionPoint on-demand PR software platform, it used multiple products from other vendors to track print, broadcast and online media. By moving to CisionPoint, it now has a single, comprehensive platform to monitor all those media types and analyze and report on coverage. It also relies on the Cision Media Database (http://us.cision.com/media-database/media-database-overview.asp) and Cision’s premium media profiles for detailed insight on the people and outlets that cover their industry. Launched in the U.S. in October 2007, CisionPoint rapidly became the fastest-growing on-demand PR workflow dashboard application, with more than 5,000 customers signed in its first 24 months of sales. It won a coveted CODiE Award as Best Online News Service in 2009, its first year of eligibility, and it has been a five-time finalist in four different CODiE Award categories during 2009-10, as judged by the Software and Information Industry Association. It is currently a finalist in the Best Content Management Solution category of the 2010 CODiE Awards, to be presented in May. Cision is currently rolling out CisionPoint as the standard on-demand platform for its customers worldwide, including Fortune 500 corporations, global public relations firms, non-profit organizations, universities, and small businesses. About Cision Cision (http://www.cision.com) empowers businesses to make better decisions and improve performance through its CisionPoint software solutions for corporate communication and PR professionals. Powered by local experts with global reach, Cision delivers relevant media information, targeted distribution, media monitoring, and precise media analysis. Cision has offices in Europe, North America and Asia, and has partners in 125 countries. Cision AB is quoted on the Nordic Exchange with revenue of SEK 1.5 billion in 2009. For More Information: Andrée Beckham Vice President, Marketing & Public Relations312-873-6434 andree.beckham@cision.com

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