When in Doubt, DON'T Send it Out - Quick Tips for Targeting the Media

More than ever before, research and targeting are essential in building media relationships and getting the best results.

Short of time and under pressure to perform, many PR professionals follow a “when in doubt, send it out” approach to pitch their stories to as many media outlets as possible. But with journalists facing increasing pressures of their own, maximizing the effectiveness of your campaigns isn’t a numbers game any more.

In the new age of social media, it’s all about building deep, lasting relationships with the handful of key journalists who can really make a difference in your coverage. In this Cision Executive White Paper, you’ll discover:

  • Why research, targeting and messaging are more critical than ever
  • When—and why—sending a release may do more harm than good
  • Six proven ways to build stronger journalist relationships
  • How to match your pitch and story content with journalists' interest

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About Us

You have a story to tell. That much never changes, but the way you get it out does. Every media response can change your public image, for better or worse. Whether you're a marketing or PR professional, Cision’s award-winning software brings together all the elements you need to engage the right influencers, get coverage, achieve measurable results and manage your campaigns. Cision. Power Your Story.




Quick facts

Cision's Global Media Database includes over 1.5 million journalists and other influencers, outlets and editorial calendars.
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Cision’s Social Media Contacts Database offers insight on tens of thousands of new digital influencers who shape public opinion.
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Cision has won CODiEs for Best Marketing/PR Solution and Best Online Business Information Service.
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