Clever Girls Collective Unveils a Content & Social Media Marketing System, Generates Over 130 Million Monthly Impressions
Proprietary network, campaign management system and agency help brands create authentic, user-generated content
San Francisco, CA, March 4, 2013—Content and social media marketing company, Clever Girls Collective, today unveiled a complete solution for creating and distributing social media and online content. Clever Girls Collective is a full-service agency with a proprietary campaign and member management system, an extensive network of over 8,000 trusted bloggers, and a product suite that allows brands to easily distribute sponsored content and connect with social influencers. As part of the announcement, Clever Girls Collective today unveiled a new campaign management system, Fanny, that organizes network members and tracks over 2.5 million daily impressions.
“Marketers have a real challenge in creating, managing and placing sponsored content,” said Stefania Pomponi, Founder and President of Clever Girls Collective. “We are unlike any other network, platform or agency in that we combine all three into one full-service organization. We connect brands with influencers to create authentic, branded content, target the exact right audience and manage it all in real-time.”
The Clever Girls Collective, and their network of female bloggers, now reaches more than 80 million unique women per month. Founded in 2009, Clever Girls Collective has worked with many Fortune 500 companies by engaging their blogger network to generate sponsored content for these brands.
“Clever Girls Collective helped us effectively target bloggers for the launch of Assassin’s Creed III,” said Scott Fry, Public Relations Manager at Ubisoft®. “They were instrumental in raising our search engine marketing (SEM) results and our sales increased by 100,000 units due to the Clever Girls Collective promotion.”
The Clever Girls Collective “secret sauce” includes:
- The Clever Network: A network of 8,000 social media influencers who are carefully screened, vetted and contracted with Clever Girls Collective.
- The Clever Technology: Fanny, their proprietary campaign management system with data-driven metrics, demographics and tracking to organize members, reach the exact right audience and track impressions in real-time.
- The Clever Agency: A full-service team with unique industry knowledge and an approach that guarantees results.
- The Clever Product Suite: Includes blogger engagement programs, visual engagement programs, Twitter parties, and branded microsites that extend reach across all social media and online networks.
“At the end of the day, marketers want to produce high-quality content that is thoughtful and relevant to their brand’s key messages,” added Pomponi. “We contract with each of our bloggers to ensure that content will appear as the brand intended, while still giving bloggers the freedom to do what they do best—create compelling content. That level of brand-safety and control is reassuring to our clients.”
About Clever Girls Collective
Clever Girls Collective, Inc. is a technology-driven content and social media marketing company. Their product suite and proprietary technology platform connects brands with a vetted network of over 8,000 bloggers and reaches more than 80 million unique women every month. The Clever Girls Collective network generates authentic, user-generated content that gets results for brands across all social media outlets. Female founded and run since 2009, Clever Girls Collective is based in the San Francisco Bay Area and can be found at CleverGirlsCollective.com or via Twitter, Facebook, Pinterest, Instagram @CleverGirlsColl.
© 2012 Ubisoft Entertainment. All rights Reserved. Assassin’s Creed, Ubisoft and the Ubisoft logo are trademarks of Ubisoft Entertainment in the US and/or other countries.