Concept Amenities names new VP Luxury Sales
Former Molton Brown Executive will spearhead new Luxury Sector
Melbourne, AU; July 12, 2011 – Concept Amenities, a global leader in the supply of environmental responsible guest bath amenities, has named Catherine “CJ” Burgher as its new Vice President Sales Luxury Hospitality
Burgher, who had been West Coast Sales Manager at rival Molton Brown, will spearhead Concept Amenities new luxury sector and focus on direct sales of Luxury Collection brands to the 4+ star Hotel market with exclusive licensed retail brand amenities.
"The expansion into luxury sales is not new to our company,” notes Gary Coward, president of sales at Concept Amenities. “We’ve created 4+ star luxury collections for over 28 years but this new sector will strengthen our ability to meet the comprehensive needs of luxury market customers”.
Coward goes on to elaborate that as the luxury hospitality market has changed over recent years, so too have the demands and requirements to service luxury consumers. Today’s affluent guests want authentic experiences; they don’t just want to visit a property, they want to experience it. The more eclectic the experience, the more that resort will stand out from other full-service luxury destinations. With luxury hospitality—it’s all about the details.
“We’re known, in the hospitality industry, for creating naturally better guest experiences,” says Coward. “With CJ’s extensive knowledge of the 4+ star marketplace we’ll be able to focus on creating those unique experiences that will assist our luxury clientele in maintaining the highest level of guest satisfaction”.
Burgher, a graduate of Indiana University Bloomington, has spent the past twenty years in the hospitality industry; most recently with Molton Brown. Previously she served as Western Regional Manager for such diverse companies as Lawlor & Company; Sunbeam and HPI, to name a few.
For more information contact Steve Duggan, Director Marketing & Communication steve@conceptamenities.com +613 9580 9977 or Darleen DeLisle, VP Marketing & Communications, (954) 629.5593; darleen@conceptamenities.com
Concept Amenities prides itself as a world leader in the supply of naturally better guest amenities that deliver on quality, luxury, style and environmental solutions. Since 1983 we have established expertise in all areas from design and formulation through to production, dispatch and delivery.
Our comprehensive range of exclusive hotel toiletry collections, each with its own distinctive appeal, contain the finest formulations created using natural botanical ingredients, sophisticated fragrances and a rich array of organic extracts to truly nourish the skin, body and soul. Our packaging is biodegradable, and recyclable, with a care for the environment.
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