Networking and Personal Branding are Key to Longtime Career Success

Omaha, NE (May 30, 2012)—Social networking, both online and off, as well as personal branding, are two actions that just may help you stay employed or land that next gig. “Most professionals are familiar with the phrase, ‘It’s not what you know, it’s who you know,’ but then fail to perform any follow-up after meeting an important contact,” says April Kelly, author of Spaghetti on the Wall: Branding and Networking Methods that Stick!  “Something as simple as sending an email to your newly made contact thanking them for their time could mean the difference between getting the job or not.”

“By following up with a new contact and connecting with them online on sites such as LinkedIn, you are making yourself more memorable, which in a nutshell is personal branding,” according to Kelly. “The goal is to make yourself the person they think of when they need problem X solved.”

In her new book, Spaghetti on the Wall, Kelly offers time-tested advice and practical tools that will help you build a personal brand and real networking connections that deliver results. She illustrates things such as identifying key strengths, unique values, and passions; creating realistic, specific goals; enhancing and defining a personal brand; applying the four paramount rules of networking; and using social networking sites to build a valuable network. Taking control of your career now is essential, and the advice Kelly shares will help you effectively manage and develop the kind of personal brand that sticks. Kelly held senior management positions and leadership roles for both PayPal and LinkedIn from their start-up years through their rapid growth to industry powerhouses. She is currently a senior consultant at Luma Services and is also the author of Gratitude at Work: How to Say Thank You, Give Kudos, and Get the Best From Those You Lead.

To book an interview with April Kelly or request a review copy of Spaghetti on the Wall, contact Erin Pankowski at erin@conciergermarketing.com or at 402-884-5995. For more information or to download a press kit, please visit www.AuthorAprilKelly.com.

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