Demand for Broderick’s bars soars
Dublin-based artisan bakery, Ina’s Kitchen Desserts, estimates that it has sold over two million of their indulgent Broderick’s bars in the UK to date.
The bakery uses quality ingredients like real Irish butter, Belgian chocolate and hand-made caramel to create its quirky bars such as Road Rocking Choc Choc Bloc (Rocky Road), Tiff Toff in the Tuffen (Tiffin) and Caramental (Belgian chocolate caramel shortbread).
The premium bars are also selling in France, Germany, Belgium, Switzerland, Japan, Russia and the Middle East - just some of their export markets to date. On the retail end , Broderick’s bars are available in Selfridges and on Amazon in the UK .
Bernard Broderick, joint managing director of Ina’s Kitchen Desserts, said:”Our first export market was France, quickly followed by the UK. When we received an order to sell chocolate to the Swiss, we knew we were really doing something right! Our bars now have global appeal and we are adding new markets all of the time. For example, we have just received an order from a distributor in the Netherlands for the mini-bite versions of our bars and another from Saudi Arabia. We expect China and the USA to follow shortly.
“It’s a long, time-consuming and expensive process as it’s all about building relationships to secure and develop the business further in our export markets.”
Barry and Bernard (otherwise known as ‘The Cake Crusaders’) started their baking careers bashing biscuits at their kitchen table for their mother Ina’s famous cheesecakes. They joined the business in 1994 and went on to introduce the Broderick’s range of cool Irish bars with wacky names and big personalities.
“Our bars are different to anything else on the market. The quality of the ingredients differentiates them straight away as they have a genuine home-baked taste but most of all, the fun branding seems to go down a treat too with just about every nationality.”
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Broderick’s is a family-owned business, employing 60 people at its south Dublin-based bakery, many of whom have been with the business since the 1980s. All of Brderick's cakes and bars are hand-made using Irish butter, Irish oats and Belgian chocolate. The brothers have a fleet of eye-catching, liveried vehicles, including their pride and joy - a vintage Hillman Hunter named ‘The Chocolate Rocket’. Their largest delivery truck is called ‘Sticky Wicky Licky Lorry’ and others in the fleet are named ‘The Cake Mobile’ and ‘Chocky Chocky Bang Bang Van’. For further information please see: