Creative agency Cravens develops app for ZSL London Zoo

Newcastle based agency helps to promote Zoo Lates event at ZSL London Zoo with iPhone app

Newcastle based creative agency, Cravens , has developed an iPhone app for ZSL London Zoo that enables users to take a photograph and transform themselves into their favourite zoo animal.

The development of the app is part of a wider marketing campaign designed to promote the Zoo Lates at ZSL London Zoo , which is a big evening celebration at the Zoo every Friday in June and July from 6-10pm, and is fast becoming the must-attend alternative night out for the capital’s party animals.

Once users have downloaded the app and created their animal alter-ego, they can share it with the world across social channels Facebook and Twitter. The images can also be uploaded to a special Zoo Lates online gallery, giving users the chance to win four tickets to the event every week simply by gaining the most votes.

Gary Jobe, head of digital at Cravens, said: “It was great to have a hand – and most of our faces – in such a fun and exciting piece of work.

“Like most great apps it’s simple and easy to use but, most importantly, it works with and enhances the wider marketing campaign. We think it helps to capture the fun element of this summer initiative and gets people involved, building the sense of community around Zoo Lates.”

Owen Craft, Marketing Manager at ZSL London Zoo, added: “Zoo Lates is now in its third year and is becoming an essential part of London’s summer social scene. Now, thanks to Cravens, our new app lets even more people share in the fun and get in the party mood.”

The Zoo Lates app can be downloaded from the Apple App Store now. To see the online gallery please visit http://zoolates.zsl.org . For more information on Cravens please visit www.cravens.co.uk .

ENDS

Media Contact

For more information, images or interview opportunities please contact Samantha at Hundredth Monkey on 0191 230 3100 or email  Samantha@hundredthmonkeyuk.com .


Cravens is a creative communications agency based in Leazes Park Road, Newcastle upon Tyne, and also has an office in the UAE. Cravens was established over 40 years ago and continues to grow and adapt to the changing landscape of marketing and communications. The company has an impressive client roster that includes ZSL London Zoo, Kew Gardens, World Rowing and Grand Central Trains.

Cravens has a sister PR agency called Hundredth Monkey, who should be contacted with all press enquiries on 0191 230 3100. www.hundredthmonkeyuk.com

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About Us

We are a creative communication agency based in Newcastle upon Tyne. We come from a variety of backgrounds including advertising, design, technology and marketing. But we all share the same passion: great ideas. You can find out more about our people and what makes us tick by following @cravens on Twitter, join our group on Linkedin or take a look behind the scenes on Facebook. What we do We produce powerful ideas and campaigns that demand a positive response from the consumers and communities with whom our clients communicate.Our work may take the form of brand strategy, design, digital or advertising but the start point is always the response our creativity needs to deliver and not the channel or technology through which it is expressed. We work flexibly with our clients and are just as happy working on a specific project brief as being a full service creative partner.Our sister PR agency Hundredth Monkey helps us spread the word for our clients and is based in our Newcastle office. How we do it We keep focused on three things:The response - What do we want people to do?The consumer demand we create – Why should they buy/feel/visit/do?The creative answer – how we make it happen

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