Tastebuds Delight: Culver’s Colby Jack Pub Burger and Direct-From-Louisiana Sweet Potato Fries Debut


Irresistible limited time menu options serve up variety of rich flavors

PRAIRIE DU SAC, Wis. – September 4, 2012 – Maintaining a reputation for deliciousness involves sharing new flavors throughout the year. Culver’s introduces the new menu options with layers of flavor sure to become instant guest favorites – the savory Colby Jack Pub Burger and crinkle cut Sweet Potato Fries.

“Our new Colby Jack Pub Burger grabs your attention with its multidimensional flavor,” said Craig Culver, co-founder and CEO of Culver’s. “It’s a mouthwatering spin on our signature ButterBurger, and a nod to the supper club history of Wisconsin.”

The Colby Jack Pub Burger starts with fresh, never frozen Midwest-raised beef, seared on a grill and topped with Wisconsin Colby Jack cheese, crispy fried onions, its own special 4-pepper mayo with a dash of A.1. ® Steak Sauce on a Supper Club bun. Paired with Wisconsin Cheese Curds or Sweet Potato Fries, the Colby Jack Pub Burger is a savory addition to the ButterBurger line up. Guests at the more than 450 Culver’s restaurants can enjoy this ButterBurger through November 11.

Also available through November 11, Culver’s Sweet Potato Fries are made with genuine Southern-grown potatoes. Served hot and crispy, these crinkle cut beauties are naturally packed with vitamins, fiber and a complete serving of protein. Culver’s will showcase this irresistible side in a new social media promotion kicking off on Culver’s Facebook page www.facebook.com/culvers on September 5.

“Sweet Potato Fries are the ultimate comfort food and a savory complement to any meal,” added Culver.

CONTACTS:

Paul Pitas, 608.644.2614, paulpitas@culvers.com                              

Amanda Broderick, 608.256.6357, abroderick@hiebing.com 

About Culver’s:

Culver’s serves fresh food, always cooked to order, with genuine family values to each and every guest. Culver’s is an expanding franchise system with more than 450 independently owned and operated restaurants in 19 states. The restaurants’ award-winning customer service is based on small-town, Midwestern values, genuine friendliness and an unwavering commitment to quality and freshness. Signature items include the ButterBurger®, made from fresh, never frozen U.S. beef and Fresh Frozen Custard, including the famous Flavor of the Day program. For more information, visit www.culvers.com , www.facebook.com/culvers , www.twitter.com/culvers or www.gplus.to/culvers

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