Cxense invests in social media analytics company RepKnight
Oslo, Norway and London, UK – 10 February 2017 – Cxense ASA (OSE: CXENSE) today announced that Cxense has signed a technology licensing agreement with RepKnight, a UK-based developer of social media analytics technology. Cxense will also invest GBP 3 million in cash for a 30% stake in RepKnight, providing the company with growth capital and strengthening the strategic partnership.
The partnership enables Cxense clients to add real-time social media analytics to their websites, providing additional insight on social media reach and impressions. The combined solution allows content publishers and e-commerce sites to improve customer engagement, increase site traffic, deliver more relevant personalization, and drive conversions.
Ståle Bjørnstad, CEO, Cxense said: “We are excited about this partnership, which allows us to rapidly integrate social media monitoring capability with our web analytics and content personalization platforms. RepKnight’s technology will enable our customers to understand their social media footprint, engage with key influencers, improve customer acquisition, and reduce churn.”
Tim Haynes, CEO, RepKnight said: “We’re delighted to be partnering with Cxense. Integrating our technology with Cxense’s leading web analytics and personalization solutions brings something unique to the market. Rather than taking a siloed approach to web analytics and social media monitoring, our holistic approach delivers a multi-dimensional platform spanning both web and social media, giving Cxense clients true insight into their customer behavior.”
For further information, please contact:
Ståle Bjørnstad, Chief Executive Officer, Cxense ASA
Mobile: +47 991 67 672
UK-based RepKnight is a pioneer in real-time social media analytics, and has been providing social media monitoring, data breach detection and cyber intelligence solutions to public sector and commercial organisations since 2011. RepKnight’s platform has been scaled to analyze millions of social media messages per day, providing customers with unrivalled insights in high-definition. RepKnight is headquartered in Belfast, UK, with a sales office in London. For more information, go to: www.repknight.com
Cxense (pronounced “see-sense”) enables the world’s leading media, e-commerce and consumer brands to take control of their audience data to deliver more engaging and personalized user experiences. Businesses using Cxense’s advanced real-time analytics, data management (DMP), advertising, search and personalization technology gain more engaged users, increased digital revenue and higher sales conversions. Cxense is headquartered in Oslo, Norway, with offices worldwide.
Cxense customers include the Wall Street Journal, USA Today (Gannett), Grupo Clarin, El Pais, Bonnier, Naspers, The Golf Channel, PGA, NBA, NFL, ABC News, FOX Sports, Singapore Press Holdings, AEON, DMM and many more. For more information, go to: www.cxense.com, Twitter: @Cxense. Cxense is listed on the Oslo Stock Exchange with the ticker ‘CXENSE.’