Japanese publisher Mynavi Corp. signs agreement for Cxense software
Oslo, Norway – 18 December 2017 – Cxense ASA (OSE: CXENSE) today announced that Mynavi Corporation, a Japanese publisher of online recruitment-, student-, real-estate- and news services signed an agreement with Cxense for use of data management and personalization software.
Tokyo-based Mynavi Corp. has more than 7,000 employees and operates a wide range of online recruitment and career services targeting various age groups, ranging from graduates to facilitating employment of the middle-aged and elderly. The company also publishes web sites with information on real estate, lifestyle, tourism and news.
Mynavi Corp. will use Cxense solutions to gain real-time user insights across multiple web domains. The goal is to better understand its audiences and to drive advertising revenue by creating unique audience segmentations. Mynavi offers services based on a life-cycle approach, and will help its advertisers to improve the lifetime value of their offerings.
Cxense helps publishers and marketers across the globe to transform their raw data into their most valuable resource. Cxense's leading Data Management Platform (DMP) with Intelligent Personalization, give companies unprecedented insight about their individual customers, and enables them to action this insight real-time in all marketing and sales channels. Benefits include increasing digital revenue and user loyalty. Cxense works with brands such as Aeon, Wall Street Journal, Grupo Clarin, NBC Universal, Aller and many more. Cxense is headquartered in Norway with offices worldwide and the company is listed on the Oslo Stock Exchange with the ticker 'CXENSE.' For more information: www.cxense.com
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