Leading Belgian media group Mediahuis signs agreement for Cxense software
Oslo, Norway – 10 August 2017 – Cxense ASA (OSE: CXENSE) today announced that the leading Belgian media group Mediahuis signed an agreement with Cxense for use of data management software on their Belgian sites.
Mediahuis publishes several leading newspapers in Belgium such as De Standaard, as well as various online news sites. The company also operates classifieds platforms such as the job-search site Jobat, real estate sites Hebbes and Zimmo, and Vroom which offers new and used cars as well as automobile related news and information.
Mediahuis will use the Cxense data management software to gain audience insight across all its Belgian sites, improve user segmentation and drive targeted advertising in order to increase online revenue.
Mediahuis is a leading media group in Belgium and the Netherlands, and the publisher of recognized newspapers such as De Standaard, Het Nieuwsblad, Gazet van Antwerpen, Het Belang van Limburg, NRC Handelsblad, nrc.next, De Limburger, De Telegraaf and Het Noordhollands Dagblad. The company operates several established classifieds platforms like Jobat, Hebbes, Zimmo and Vroom. Mediahuis sells approximately 1.500,000 newspapers in its current composition and reaches more than 3 million digital news consumers daily with its various news sites. Mediahuis believes unconditionally in independent journalism and strong and relevant media that make a positive contribution to human and society. From this vision, the company is constantly investing in its strong news brands, both on paper and digitally.
Cxense (pronounced "see-sense") enables the world's leading media, e-commerce and consumer brands to take control of their audience data to deliver more engaging and personalized user experiences. Businesses using Cxense's advanced real-time analytics, data management (DMP), advertising, search and personalization technology gain more engaged users, increased digital revenue and higher sales conversions. Cxense is headquartered in Oslo, Norway, with offices worldwide.
Customers include the Wall Street Journal, USA Today (Gannett), Grupo Clarin, El Pais, Bonnier, Naspers, Ebay, The Golf Channel, PGA, NBA, NFL, ABC News, FOX Sports, Singapore Press Holdings, South China Morning Post, AEON, DMM, Rakuten and many more. For more information: www.cxense.com, Twitter: @Cxense. Cxense is listed on the Oslo Stock Exchange with the ticker 'CXENSE.'
Investor Relations Contact:
Jørgen Loeng, Chief Financial Officer
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