Leading Colombian publisher Semana signs agreement for Cxense software
Oslo, Norway – 22 December 2017 – Cxense ASA (OSE: CXENSE) today announced that the leading Colombian publisher Publicaciones Semana S.A. signed an agreement with Cxense for use of data management and personalization software.
Semana is the largest Colombian publisher of content related to entertainment and politics. The company publishes the award-winning weekly magazine named Semana, and operates 11 web sites covering a wide range of topics including global and domestic analysis and political news, finance, economy, fashion and trends. The biggest site is Publicaciones Semana with more than 90 million page-views per months.
Semana will use the Cxense software to gain real-time insight into its audiences to improve advertising campaigns and to provide editorial personalization to drive user engagement. Also, Semana’s data scientists will get raw data enriched by second party data sources, improving their audience knowledge, taking advantage of the unique Cxense data generation capabilities.
Grupo Semana is an editorial group dedicated to the production of high quality magazines and Internet portals. The company is recognized and led by its first title, Semana Magazine, but also has created and developed a wide range of editorial products that reach a wide variety of audiences with different tones and types of information: analysis and political news of Colombia and the world; Economy and Finance; women, fashion and trends; Jet-set; entertainment plans and guides; culture; Cooking and gastronomy; youth, music and technology and a magazine for men only. You can also check: http://www.publicacionessemana.com/ .
Cxense helps publishers and marketers across the globe to transform their raw data into their most valuable resource. Cxense's leading Data Management Platform (DMP) with Intelligent Personalization, give companies unprecedented insight about their individual customers, and enables them to action this insight real-time in all marketing and sales channels. Benefits include increasing digital revenue and user loyalty. Cxense works with brands such as Aeon, Wall Street Journal, Grupo Clarin, NBC Universal, Aller and many more. Cxense is headquartered in Norway with offices worldwide and the company is listed on the Oslo Stock Exchange with the ticker 'CXENSE.' For more information: www.cxense.com
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