Leading Czech publisher VLMedia signs agreement for use of Cxense software
Oslo, Norway – 3 July 2018 – Cxense ASA (OSE: CXENSE) today announced that the Czech publisher Vltava Labe Media a.s. (VLMedia) has signed an agreement to use Cxense’s Data Management Platform (DMP) with Intelligent Personalization .
VLMedia is one of the biggest publishers in the Czech Republic, with 70 daily newspapers covering both international, domestic and local news, as well as wide range of magazines. The company also has a significant online presence within entertainment, lifestyle and classifieds.
VLMedia will deploy a wide range of Cxense solutions that are tailored to the business needs of publishers. During the first implementation stage, VLMedia will deploy Cxense Insight to collect and analyze audience data on several large news sites across devices, as well as Cxense DMP to grow advertising revenue by creating premium advertising products and highly relevant audience segments. In the second stage, VLMedia will implement Conversion Engine, a new Cxense solution that enables publishers to increase subscription revenue by harnessing machine learning and predictive analytics to create a personalized user experience and deliver a dynamic paywall.
About Vltava Labe Media as:
VLMedia is the publisher of the leading regional newspaper in the Czech Republic. Its portfolio also includes the Astrosat magazine and the Novotisk printing house, as well as interests in Česká distribuční, the alternative postal service provider and the Ad Active media agency. The company is owned by Penta Group.
Cxense helps publishers and marketers across the globe to transform their raw data into their most valuable resource. Cxense's leading Data Management Platform (DMP) with Intelligent Personalization, gives companies unprecedented insight into their individual readers and customers, and enables them to action this insight real-time in all marketing and sales channels. Benefits include increasing digital revenue and user loyalty. Cxense works with brands such as Aeon, Wall Street Journal, Grupo Clarin, NBC Universal and many more. Cxense is headquartered in Norway with offices worldwide. The company is listed on the Oslo Stock Exchange with the ticker 'CXENSE.' For more information: www.cxense.com
Investor Relations Contact:
Jørgen Loeng, Chief Financial Officer
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