Portuguese media alliance signs agreement with Cxense
Oslo, Norway – 3 April 2017 – Cxense ASA (OSE: CXENSE) today announced that Plataforma de Media Privados (PMP), a Portuguese online media alliance, has signed an agreement with Cxense for use of data management and personalization software.
PMP was formed by Portugal’s six biggest commercial media companies which have agreed to pool user data from across hundreds of sites and to build a common user log-in.
PMP will use the Cxense data management software to collect device, behavioural, purchasing and semantic data and to offer audience segments to media agencies and advertisers, to boost ad revenue.
About Plataforma de Media Privados:
PMP was created by Impresa, Global Media, Cofina, Media Capital, Publico and Renascença, which together have a combined market share of 85% of the nation’s 6.5 million monthly active internet users. The goal is to pool user data strengthen the competitive position within digital advertising. The project also aims to establish a set of market standards for advertisers and different media groups.
Cxense (pronounced "see-sense") enables the world's leading media, e-commerce and consumer brands to take control of their audience data to deliver more engaging and personalized user experiences. Businesses using Cxense's advanced real-time analytics, data management (DMP), advertising, search and personalization technology gain more engaged users, increased digital revenue and higher sales conversions. Cxense is headquartered in Oslo, Norway, with offices worldwide.
Customers include the Wall Street Journal, USA Today (Gannett), Grupo Clarin, El Pais, Bonnier, Naspers, Ebay, The Golf Channel, PGA, NBA, NFL, ABC News, FOX Sports, Singapore Press Holdings, South China Morning Post, AEON, DMM, Rakuten and many more. For more information: www.cxense.com, Twitter: @Cxense. Cxense is listed on the Oslo Stock Exchange with the ticker 'CXENSE.'
Investor Relations Contact:
Jørgen Loeng, Chief Financial Officer
Mobile: +47 90 66 00 62