US radio broadcaster expands agreement with Cxense to include personalization software
Oslo, Norway – 2 January 2017 – Cxense ASA (OSE: CXENSE) today announced that the US radio broadcaster Entercom Communications Corp. has signed an agreement with Cxense for use of personalization software in addition to renewing its contract for use of audio hosting and -indexing services.
Entercom is the fourth-largest radio broadcasting company in the US, reaching more than 40 million people a week through its 124 radio stations across the country. The company targets entertaining and informing its listeners with the best locally curated music, news, sports, and talk content. Entercom delivers superior ROI by connecting its customers and audiences through its leading local brands and local marketing solutions, which include over 4,000 events each year, and its SmartReach Digital product suite.
The company has licensed Cxense Insight, Cxense DMP and Cxense Content to improve audience tracking, segmentation and content recommendation in order to increase user engagement and online revenue. Entercom, which is an existing Cxense customer, also renewed an agreement for hosting, delivery, processing and indexing of audio content.
Cxense (pronounced "see-sense") enables the world's leading media, e-commerce and consumer brands to take control of their audience data to deliver more engaging and personalized user experiences. Businesses using Cxense's advanced real-time analytics, data management (DMP), advertising, search and personalization technology gain more engaged users, increased digital revenue and higher sales conversions. Cxense is headquartered in Oslo, Norway, with offices worldwide.
Customers include the Wall Street Journal, USA Today (Gannett), Grupo Clarin, El Pais, Bonnier, Naspers, Ebay, The Golf Channel, PGA, NBA, NFL, ABC News, FOX Sports, Singapore Press Holdings, South China Morning Post, AEON, DMM, Rakuten and many more. For more information: www.cxense.com, Twitter: @Cxense. Cxense is listed on the Oslo Stock Exchange with the ticker 'CXENSE.'
Investor Relations Contact:
Jørgen Loeng, Chief Financial Officer
Mobile: +47 906 60 062