KISS FM PRESENTER MELVIN GETS IN THE ORANGE ZONE WITH DAVID LLOYD STUDIO ORANGETHEORY GROUP TRAINING

KISS FM radio presenter Melvin Odoom was put through his paces yesterday (Tuesday, January 20) at David Lloyd Leisure’s new David Lloyd Studio in Enfield, north London, exclusively offering the revolutionary Orangetheory® group training programme.

Melvin, who is a member at the David Lloyd Enfield club and co-hosts Kiss FM’s Breakfast show with fellow presenters Rickie Haywood-Williams and Charlie Hedges, launched the Orangetheory workout at the studio, aimed at those who are time-pressed and want flexible access to exercise.

David Lloyd Studio Enfield in Carterhatch Lane, Enfield, is one of three UK locations offering Orangetheory, which has taken the US by storm with what is the country’s first franchise studio concept to use heart rate monitored training for scientifically proven results.

Orangetheory is a fun and effective workout for up to 24 adults, of all ages and ability, designed to help achieve personal fitness goals. Each unique 60-minute session comprises intervals of cardiovascular and strength training, producing a huge metabolic increase and burning up to an average of 500-1,000 calories per session with extra calorie burn for up to 36 hours after each workout.

The programme features three components - treadmills, rowing machines and weight training blocks - with sessions set to upbeat music and using heart rate monitors to track performance and optimise cardio and resistance training. Benefits include weight loss, improved fitness, increased stamina and muscle endurance.

Backed by the science of excess post-exercise oxygen consumption (EPOC), Orangetheory's heart-rate-monitored training is designed to maintain a target ‘orange’ zone that stimulates metabolism and increases energy.

After his workout, Melvin said: “That was an intense and fun workout and really pushed me to the limit. It’s tough sometimes finding the time to exercise but - no excuses - I’ll definitely try to do Orangetheory whenever I’m in town!”

David Lloyd Studio Enfield supervisor Miguel Cruchinho, said: “We are thrilled that Melvin tried the Orangetheory workout at our new studio and he did really well! Melvin is like many David Lloyd Studio clients who lead hectic lifestyles but know how important it is to keep active and healthy, and this is a great way for them to fit exercise into their daily routines.”

David Lloyd Studio Enfield aims to give time-pressed clients easy, daily access to exercise and nutritional services on a non-membership basis with flexible payment options offered. Its Orangetheory classes are also available to David Lloyd Enfield club members as part of their membership alongside a comprehensive range of racquets, health and fitness facilities, services and programmes.

David Lloyd Leisure, Europe’s premier health, sports and leisure group, has the exclusive UK and Ireland deal with the US company behind Orangetheory® Fitness to bring the programme to high streets across the market.

The programme first launched in the UK at David Lloyd Studio Islington, north London, in August 2013 and the programme has also just launched at a new David Lloyd Studio in Aldgate, catering for the City’s commuters.

For further information on David Lloyd Studio Enfield go to www.davidlloyd.co.uk/enfield

Note to editors: For further information about this press release, contact the David Lloyd Leisure press office on 01707 289833/4 or email press@davidlloyd.co.uk.

About David Lloyd Leisure Group

The David Lloyd Leisure Group operates 81 clubs in the UK and a further 10 clubs across Europe, comprising David Lloyd Clubs , Harbour Clubs and Next Generation, plus the new high street concept, David Lloyd Studio. It has approximately 450,000 members and employs 6,000 people. This includes an expert health and fitness team of over 1,800, while it contracts the services of more than 400 tennis professionals. Across all clubs, David Lloyd Leisure has over 150 swimming pools (of which half are indoor) and offers over 10,000 exercise classes per week. Every week 20,000 children learn to swim at David Lloyd Leisure and 12,500 learn to play tennis. Its racquets facilities are unparalleled with 800 tennis courts as well as 180 badminton courts and 140 squash courts. Additional facilities include health and beauty spas, club lounges with free internet access, crèches, nurseries and specialist sports shops.

About Orangetheory® Fitness

Orangetheory®Fitness (www.orangetheoryfitness.com) is a one-of-a-kind, group personal training workout broken into intervals of cardiovascular and strength training. Backed by the science of excess post-exercise oxygen consumption (EPOC), Orangetheory’s heart rate-monitored workout specializes in 5-zone heart rate-based interval training and uses a variety of equipment including treadmills, water rowers, TRX® suspension training, and free weights to stimulate metabolism and burn 500 – 1,000 calories per session, including after burn. The result is the Orange Effect – more energy, visible toning and extra calorie burn for up to 36 hours post-workout. Orangetheory Fitness has more than 150 locations across 28 states and was recently ranked #399 in Inc. magazine’s Fastest Growing Private Companies List and #403 in Entrepreneur’s 2014 Franchise 500® list of the top franchises in the world. Visit www.otffranchise.com for area developer and franchise opportunities.