MEDIA ALERT/PHOTO and VIDEO OPPORTUNITY


LIM College Students Create Unique Couture f rom Shipping and Packing Materials 

What:   DHL is partnering this season with LIM College and helping immerse visual merchandising students into the competitive world of high fashion. The students are designing unique couture using DHL packing and shipping materials to style and trim high-gloss abstract fashion mannequins and competing to have their creations showcased at the DHL booth in the lobby of Mercedes-Benz Fashion Week.

We invite you to take a first glimpse at these students in action and see some of their unusual creations.

Why:   Always in Style, DHL is returning to the runways in New York for the eleventh straight season as the official logistics provider of Mercedes-Benz Fashion Week. These unique creations will be showcased at the DHL booth in the lobby of Mercedes-Benz Fashion Week.

Voting takes place online at www.zangzing.com/limdhlcontest from February 3 – 6.

When: 2:30 p.m. to 3:30 p.m.

           Thursday, February 2

Who: Opportunity to interview LIM College students, under the direction of award winning designer and Associate Chair of LIM College’s Visual Merchandising Department Marjorie Lee Woo and Visual Merchandising Department Chair Eric Feigenbaum who will also be available for interviews. Karsten Aufgebauer, Sr. VP and General Manager for DHL, will be available to discuss DHL’s role in the fashion industry and partnership with LIM College.

Photo and video opportunities are available.

Where: LIM College

              545 5th Avenue, 7th Floor

              Entrance on 45th Street between Madison and 5th Avenue

              New York, New York

Contact at LIM College: Meredith Finnin, (646) 218-2156

Contact at DHL: Robert Mintz, (425) 984-4249

On the Internet: www.dhl-usa.com

Follow us: twitter.com/DeutschePostDHL

DHL – The Logistics company for the world

DHL is the global market leader in the logistics industry and “ The Logistics company for the world”. DHL commits its expertise in international express, air and ocean freight, road and rail transportation, contract logistics and international mail services to its customers. A global network composed of more than 220 countries and territories and about 275,000 employees worldwide offers customers superior service quality and local knowledge to satisfy their supply chain requirements. DHL accepts its social responsibility by supporting climate protection, disaster management and education.

DHL is part of Deutsche Post DHL. The Group generated revenue of more than 51 billion euros in 2010. For more information: www.dp-dhl.com