New Natural Food Show set to draw a healthy crowd at Natural & Organic Products Europe 2011
London Olympia’s spectacular Grand Hall is set to be transformed into a vibrant showcase of the very best in natural and organic food and drink when the newly launched Natural Food Show opens its doors to 1000’s of industry food buyers next month on 3-4 April.
Reflecting growing consumer demand for healthier, more sustainably produced food and drink, The Natural Food Show – the new name for the food and drink section at Natural & Organic Products Europe trade show – aims to showcase the sumptuous diversity that lies at the heart of the natural and organic movement.
“There has been a huge increase in the understanding of the benefits of natural and organic food, including sustainability, the environment, health and animal welfare,” comments Carsten Holm, Managing Director of the show’s organiser Diversified Business Communications UK. “As a result, organic has moved from being essentially a specialist niche product, to having a much broader mass-market appeal and relevance. Following feedback from key brands and buyers, we concluded that the show name should change to reflect this change and to enable the show to evolve and appeal to a broader spectrum of buyers from both the UK and abroad. It’s very exciting and we have had a fantastic reaction from everyone in the industry”.
As the only dedicated trade event for natural and organic products in the UK, Natural & Organic Products Europe has built a reputation for being the place to source the widest choice of natural, organic, biodynamic, Fairtrade, free from, artisan and speciality foods from producers all around the world. Hundreds of new launches are timed specifically to coincide with the event, and the much-publicised New Product Showcase is one of the most popular areas of the show. This year’s offerings include ‘Nakd Cocoa Mint Raw Wholefood Bar’ from Natural Balance, ‘Kay's Kitchen Organic Preserves’ from Orchard Organics, ‘Suma/Iris Organic Cooperative Pasta’ from Suma Wholefoods, and ‘Baby Zilli Organic Baby Food’ distributed by Food Sellers.
Several new pavilions will also be making their debut this year, including local food group FoodLovers Britain. Led by the organisation’s founder food writer Henrietta Green, the pavilion features a host of specialist FoodLovers Approved food producers – including It’s Only Natural, with their 100% natural Fruit Freezies; ethical chocolatiers The Organic Seed & Bean Company, Easy Bean, with their range of one-pot meal dishes; and Perry Court Farm, whose healthy Apple Crisps are made by hand from apples grown, picked and prepared on their farm in Kent. The international presence at the show remains as strong as ever this year, with new pavilions from Organics Brasil, PROARGEX Argentina, Sudde France, Thailand and Latvia (joining France, Belgium, Argentina, New Zealand, and a significantly expanded Italian presence).
Retailers seeking differentiation will find an eclectic mix of products from smaller artisan producers plus many big name brands in the show’s The Fairtrade Trail, Vegetarian Trail and the popular Soil Association Marketplace, which promotes local delicacies from innovative new start-ups. The west and south-west of the UK – well-known for being a natural and organic geographic hot spot – is also well represented across the show floor, with Clipper Teas, Devon Cottage Organic Fudge and Pukka Herbs all making a welcome return. Whilst this year’s West Country Food & Drink Pavilion participants include organic food producer Carley's of Cornwall, Styles Farm – the largest producers of sheep's milk iced dessert in the UK, organic handmade chocolate producer Feed Your Imagination, Tideford Organic Foods and Queenswood Natural Foods.
The Organic Trade Board – Britain’s lead trade association for the organic industry, along with many of its 130 member companies – Green & Blacks, Kallo Foods, James White Drinks, Infinity Foods Wholesale, Doves Farm Foods, Essential Trading, Alara, and Clearspring – will also be exhibiting. Formed just over three years ago, the OTB has already made a major impact on the industry and is currently spearheading (along with Sustain: the alliance for better food and farming) the launch of Britain’s first organic consumer ad campaign – ‘Why I Love Organic’ – aimed at boosting sales and bringing awareness of the benefits of organic to a wider audience.
It’s not just the exhibitors at The Natural Food show that promises to draw in the crowds however. The Soil Association’s official trade launch of its Organic Market Report 2011 is set to take place in the show’s Keynote Theatre on Monday 4 April at 11am. Live kitchen demonstrations are also be back on the menu, with the new Natural Food Kitchen featuring top chefs with some serious organic and eco credentials, including Aldo Zilli, Barney Haughton of Bordeaux Quay, and pioneer organic pub owner and caterer Geetie Singh – winner of an MBE for her services the Organic Pub Trade.
Natural & Organic Products Europe takes place from 3-4 April at Olympia, London, and is free to attend for pre-registered trade visitors. For further information please visit www.naturalproducts.co.uk.
Natural & Organic Products Europe is the UK's biggest trade show for the natural products, health food and organic sectors. It is the key event of the year for independent health store retailers, wholesalers and distributors, supermarket and multiple buyers, and specialist and organic shop owners looking to source the very best in natural products, and organic, biodynamic, fair trade, artisan and local food and drink.
Admission: Free to all trade visitors
Location: The Grand Hall Olympia, Kensington, London W14 8UX
Opening hours: Sunday 3 April 9.30–17.30 & Monday 4 April 9.30–17.00
Diversified Business Communications (UK) Ltd (Diversified UK) is a fast growing event organising and publishing company based in Brighton. Diversified UK publishes Natural Products – the industry’s leading trade magazine, and the Natural Beauty Yearbook. In addition to Natural & Organic Products Europe, the company also organises camexpo, the UK’s leading event for complementary and alternative healthcare, the Independent Health Store Conference, lunch!, and office*.