Campaign launched to discover Britain’s longest serving PA

A search for Britain’s longest serving PA has been launched by Diversified Business Communications UK – the organiser behind the office* show – to mark this year’s National PA Day celebrations. 

Speaking ahead of the third annual National PA Day on 8 October, which is also the opening day of office* – the UK’s leading exhibition and conference for PAs, office managers and executive support professionals, the show’s event manager David Maguire, says this new initiative seeks to highlight the important contributions and commitment that long-serving members of the PA profession have made to UK businesses. 

“We see this as a great opportunity for the whole nation – not just those that are working as PAs themselves – to support this campaign and help us to find Britain’s longest serving PA,” says Maguire. 

“There are thousands of people, either professionally or personally, who know someone who has been working as a PA or secretary for years – at their children’s school for example, or a local business, or, of course, their own workplace,” he says.  “So, not only are we inviting all professional PAs, EAs, VAs and secretaries to nominate themselves but we want to hear from their friends and colleagues as well.”

Explaining the genesis behind the campaign, Maguire says: “Last year’s annual National PA Survey certainly revealed some surprising results – particularly about the way that the profession sees itself from the outside looking in – with nearly three quarters (of the 1,430 PA’s surveyed) saying that they felt that being a PA was undervalued as a professional career choice. 

“Whilst there are many reasons for this, including feeling unappreciated or overlooked by their boss or company, from the feedback we’ve received there does seem to be a general consensus that the root cause stems from years (decades even) of misconceptions surrounding the role of a PA.  And this is exactly what National PA Day continues to challenge.  For whilst the role has evolved almost unrecognisably over the last 10-20 years many outdated attitudes and gender stereotypes (particularly around qualifications and career aspirations) are still firmly lodged in place.

“There are an estimated 650,000 people working across the UK in a PA role – and although their job titles may vary and the industries that they support can be worlds apart – together their profession contributes positively to the productivity of every single part of the economy.  Which brings us back to our campaign to find Britain’s longest serving PA.  For what better career ambassadors are there to promote the PA profession than the individuals who have chosen to dedicate years of their working lives to it?  By recognising – and promoting – the achievements of long serving PAs, we aim to encourage greater support and enthusiasm for the profession as a whole,” he concludes.

Entry/nomination forms are available to complete online at, with Britain’s longest serving PA to be named prior to National PA Day.  Britain’s longest serving PA will also be awarded a complimentary night’s stay for two at the Park Tower Knightsbridge in London (including dinner at its award winning One-O-One restaurant).

As in previous years thousands of PAs will be joining their peers at this year’s office* show to celebrate National PA Day on 8 October.  The day will also see the launch of the results of the latest National PA Survey.  

To register for a free entry pass to office* 2013 at Olympia, London, on 8-9 October, please visit ( and use priority code OFF109.  Entry includes free access to the Keynote Theatre and office* Interactive Theatre (see the online programme for full details). 


Media enquiries & press pass requests:
Emma-Louise Jones, PR Manager 
t: 44 (0)1273 645134  e: 

office* exhibitor enquiries
David Maguire, office* Event Manager 
t: 44 (0)1273 645127  e: 


office* attracted 3,687 attendees to its 2012 event.  It was shortlisted for Best UK Trade Show Exhibition (under 2,000m2) at the Association of Event Organisers (AEO) Excellence Awards in 2013. 

Diversified Business Communications UK Ltd (Diversified UK) is a fast growing trade event organiser and publisher based in Brighton and Nailsworth (Glos).  In addition to office*, Diversified UK’s portfolio includes SITS – The Service Desk & IT Support Show; SITS Europe in Berlin, Germany (new for 2014); Service Desk 360; lunch!; Casual Dining (new for 2014); Natural & Organic Products Europe; Natural Products Scandinavia and Nordic Organic Food Fair in Malmö, Sweden; camexpo; Ocean Business (including Offshore Survey Conference & Ocean Careers); Ocean Buzz; MARELEC Marine Electromagnetics conference in Hamburg, Germany; Natural Products magazine; and the Natural Beauty Yearbook.

Diversified UK is part of Diversified Business Communications, a leading international media company, with a successful portfolio of sector leading exhibition, conferences, publications and websites.


About Us

Diversified Communications UK Ltd (Diversified UK) is a fast growing trade event organiser and publisher based in Brighton, Peterborough, Leamington Spa, and Nailsworth, Glos. Its brand portfolio includes: • Casual Dining (24-25 February 2016, Business Design Centre, London) • British Tourism & Travel Show - Best of Britain & ireland (16-17 March 2016, NEC, Birmingham) • Ocean Business, Offshore Survey Conference & Ocean Careers (April 2017, National Oceanography Centre, Southampton) • Natural & Organic Products Europe (17-18 April 2016, ExCeL, London) • Geo Business (24-25 May 2016, Business Design Centre, London) • SITS - The IT Service Management Show (8-9 June 2016, Olympia, London) • MARELEC International Marine Electromagnetics conference • lunch! (24-25 September 2015, Business Design Centre, London) • camexpo (26-27 September 2015, Olympia National Hall, London) • Coach & Bus Live (30 September - 1 October, 2015, NEC, Birmingham) • office* (13-14 October 2015, Olympia National Hall, London) • Natural Products Scandinavia & Nordic Organic Food Fair (1-2 November 2015, MalmöMassan, Sweden) & • Euro Bus Expo (1-3 November 2016, NEC, Birmingham) • Natural Products is Britain’s leading trade magazine for the natural and organic products industry ( • The Natural Beauty Yearbook is the UK’s only dedicated trade guide to the natural and organic beauty and personal care market ( • Ocean Buzz is the weekly ocean technology eNewsletter providing the latest news and information from the industry ( • is a news, comment and discussion site dedicated to connecting, informing and learning within the ITSM community ( • Route One is the market-leading coach and bus industry weekly magazine ( • Coach Monthly is the leading magazine for the coach tourism community, read by coach operators, tour planners and industry professionals ( • Route One is the market-leading coach and bus industry weekly magazine ( Diversified UK is part of Diversified Communications, a leading international media company providing market access, education and information through global, national and regional face-to-face events, eMedia, publications and television stations. Diversified serves a number of industries including: seafood, food service, natural and organic, healthcare, commercial marine, and business management. Based in Portland, Maine, USA, Diversified employs over 800 staff, with divisions in the Eastern United States, Australia, Canada, Hong Kong, Singapore, Thailand and the United Kingdom.



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