Delaware North Companies Names Dixon Schwabl Agency of Record for Kennedy Space Center Visitor Complex
Full-Service Agency to Handle all Marketing Communications and Promotional Initiatives
Delaware North Companies, a global leader in hospitality and food service management based in Buffalo, N.Y., has selected Dixon Schwabl as agency of record for all marketing communications and promotional initiatives at Kennedy Space Center Visitor Complex, which is operated by Delaware North Companies Parks & Resorts.
Dixon Schwabl, a full-service, integrated marketing communications firm headquartered in Rochester, N.Y., will spearhead creative marketing campaigns, promotions, special events, media buys and non-traditional marketing initiatives for Delaware North Companies on behalf of NASA’s Kennedy Space Center Visitor Complex. Marketing programs in 2013 are being aimed at increasing attendance and supporting the summer 2013 opening of the newest experience featuring Space Shuttle Atlantis.
“We couldn’t be more excited about our partnership with Delaware North Companies Parks & Resorts and the team at Kennedy Space Center Visitor Complex,” said Lauren Dixon, chief executive officer of Dixon Schwabl. “The Kennedy Space Center and the new Atlantis exhibit showcase America’s greatest achievements. It’s a thrill to bring that story not only to the American public, but also to the world.”
“The can-do attitude and enthusiasm that Dixon Schwabl has shown for being a part of our mission at Kennedy Space Center Visitor Complex is incredible and is a big reason we selected them as our agency of record,” said Todd Merry, chief marketing officer of Delaware North Companies, who noted that several other agencies competed for the business.
“Kennedy Space Center has always been — and will continue to be — at the forefront for man’s exploration of space, which is an incredibly powerful draw for visitors to Florida, as well as Florida residents,” said John Clifford, senior director of sales and marketing of Kennedy Space Center Visitor Complex. “We’re excited to have Dixon Schwabl on board to help communicate why Kennedy Space Center Visitor Complex is a must-see destination for every visitor to the Orlando area.”
As the new home for Space Shuttle Atlantis, Kennedy Space Center Visitor Complex will permanently display Atlantis in a 90,000-square-foot exhibit that is a cornerstone of a 10-year facility master plan by Delaware North Companies Parks & Resorts, which has operated Kennedy Space Center Visitor Complex for NASA since 1995. The experience will provide guests a unique vantage point to view Atlantis up close, while telling the story of the 30-year Space Shuttle Program through a number of hands-on, interactive and immersive mediums.
About Dixon Schwabl
Dixon Schwabl, a full-service marketing communications firm established in 1987, provides marketing, advertising, public relations, research, interactive and media placement services to more than 200 clients nationally. The firm generated nearly $193.4 million in capitalized billings in 2012. Based in Rochester, N.Y., Dixon Schwabl has been ranked one of the Top 25 Best Small Companies to Work for in America by the Great Place to Work® Institute for eight consecutive years, ranking No. 1 in 2008 and again in 2010. The agency was also named one of the 2010 Top 20 Small Company Workplaces in the country by Inc. magazine and Winning Workplaces, as well as one of the Top Places to Work in PR by PR News in 2010 and 2012. For more information, visit dixonschwabl.com.
About Kennedy Space Center Visitor Complex
Kennedy Space Center Visitor Complex opens daily at 9 a.m. Closing times vary by season. Admission includes the Kennedy Space Center Tour, featuring an actual Saturn V moon rocket, Shuttle Launch Experience, 3D IMAX® space films, Astronaut Encounter, Exploration Space: Explorers Wanted and all exhibits. Admission also includes the U.S. Astronaut Hall of Fame®, featuring historic spacecraft and the world's largest collection of personal astronaut memorabilia; opens daily at noon and closing times vary by season. Admission is $50 plus tax for adults and $40 plus tax for children ages 3-11. The Kennedy Space Center Visitor Complex Commander's Club Annual Pass is $63 plus tax for adults and $53 plus tax for children ages 3-11. For more information, call 877-313-2610 or visit www.KennedySpaceCenter.com.
About Delaware North Companies Parks & Resorts
Delaware North Companies Parks & Resorts is an industry leader providing Stewardship and Hospitality in Special PlacesSM, with hotel, retail, food service, recreation and transportation operations at historic and scenic properties in North America and Australia. The company operates Kennedy Space Center Visitor Complex, and Yellowstone, Grand Canyon, Sequoia and Yosemite national parks, including The Ahwahnee and other Yosemite lodges; Tenaya Lodge at Yosemite & the Cottages at Tenaya Lodge; Harrison Hot Springs Resort & Spa in British Columbia; Niagara Falls State Park; The Lodge at Geneva-on-the-Lake in Ohio; Gideon Putnam Resort in Saratoga; Holiday Inn West Yellowstone, Gray Wolf Inn & Suites and Yellowstone Park Hotel. The company also owns and operates five luxury resorts in Australia: Lizard Island Resort, Heron Island Resort, Wilson Island Resort, Kings Canyon Resort, and El Questro Homestead and Wilderness Park. To learn more about Delaware North Companies' hospitality management expertise, visit www.experiencednc.com.