Electrolux Design Lab showcases top submissions online

Innovative ideas from more than 100 design students in 29 countries passed the first round of selection in Electrolux Design Lab 2013. These submissions can now be seen on the Electrolux Design Lab website, where the public can also vote for a favorite idea. Some of the trends in this year’s competition, which attracted 1,700 entries, are the rise of 3D printing technology, wearable appliance accessories and smart technology in social cooking.

The concepts submitted represent the Inspired Urban Living theme of the competition, which has Social Cooking, Natural Air and Effortless Cleaning as its three focus areas. Those chosen by Electrolux professionals and the public will make it to the next stage of the competition. The main prize, to be awarded in October, is EUR 5,000 and a six-month paid internship at an Electrolux global design center.

The top 100+ entries are posted for public viewing and voting at http://electrolux.com/electroluxdesignlab .

New technologies and inspiring design solutions
The concepts were selected by Electrolux design, R&D and innovation professionals. Design Director and Jury Chairman Thomas Johansson commented on the submissions:

“The concepts we chose to be further developed are relevant and convincing, with clever ideas on how to make cooking, cleaning and air cleaning more inspiring in the future. Some of the trends we can see in this year’s competition are different ways to use 3D printing technology, wearable appliance accessories, and new approaches to integrated appliance solutions. We have also received concepts that reflect our memories and highlight our senses, as well as smart technology in social cooking solutions. This is an exciting year also because the concepts go beyond products; many interesting design solutions include services and consumables.”

This year’s competition will be conducted in five stages, allowing the applicants to concentrate on different areas of development in the process. After being developed further, those selected will be evaluated by Electrolux professionals. Each concept can be voted on by the public, and the ones that receive the most votes will go straight to the next round. After the next submission deadline, 50+ concepts will be chosen to proceed to the next stage.

Five submission stages
Stage 1. Submission of concept idea and sketch by March 15
Stage 2. Concept development, deadline May 1
Stage 3. Visual development, May
Stage 4. Functionality development, June and July
Stage 5. Design Lab final event, October

Global recognition, prizes and an internship to be won
When eight finalist s are selected in October , the student whose concept gets the most public votes will be named the winner of the People’s Choice Award and receive a prize of EUR 1,000. Fi rst prize will be awarded to the student that the judging panel believes has created a ground-breaking design solution for the future . This student will receive EUR 5,000 and a six-month paid internship at an Electrolux global design center. Second prize is EUR 3,000; and third prize is EUR 2,000.

For media enquiries, please contact: designlab@electrolux.se  or Electrolux Press Hotline, +46 8 657 65 07.

Learn more about Design Lab in Electrolux social media channels:
Design Lab website for information and submissions: electrolux.com/electroluxdesignlab
YouTube: youtube.com/user/electrolux
Facebook: facebook.com/Electrolux
Twitter: twitter.com/Electrolux
Flickr: flickr.com/photos/electrolux-design-lab
Pinterest: pinterest.com/electrolux

Electrolux is a global leader in household appliances and appliances for professional use, selling more than 40 million products to customers in more than 150 markets every year. The company makes thoughtfully designed, innovative solutions based on extensive consumer research, meeting the desires of today's consumers and professionals. Electrolux products include refrigerators, dishwashers, washing machines, cookers, air conditioners and small appliances such as vacuum cleaners, all sold under esteemed brands like Electrolux, AEG, Zanussi and Frigidaire. In 2012 Electrolux had sales of SEK 110 billion and about 61,000 employees. For more information go to www.electrolux.com/press  and www.electrolux.com/news .

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Electrolux shapes living for the better by reinventing taste, care and wellbeing experiences, making life more enjoyable and sustainable for millions of people. As a leading global appliance company, we place the consumer at the heart of everything we do. Through our brands, including Electrolux, AEG, Anova, Frigidaire, Westinghouse and Zanussi, we sell more than 60 million household and professional products in more than 150 markets every year. For more information go to www.electroluxgroup.com.

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