Management change in AB Electrolux

Electrolux today announced that MaryKay Kopf, Chief Marketing Officer and member of Group Management, has decided to leave her position, effective May 1. The company has appointed Lars Hygrell, currently Senior Vice President Marketing and Brands within the business area Major Appliances Europe, Middle East and Africa, as her successor. 

MaryKay Kopf joined Electrolux in 2003 as Vice President Marketing for Electrolux Major Appliances North America. She took up her current position in 2011.

“MaryKay has truly helped make Electrolux a world-class digital consumer marketing company, with much of her work leading up to the strong focus we have today on consumer experiences in the areas of taste, care and wellbeing,” said Jonas Samuelson, President and CEO. “I want to thank her for these achievements and wish her all the best in her future endeavors.” 

Lars Hygrell joined Electrolux in 2009 as VP Global Brand Management and took up his current position in 2011. He held various leading positions within marketing functions for Saab Automobile and GM Europe from 1998-2009. He has a Master’s Degree in Industrial Engineering and Management from Chalmers University of Technology.

“We’re also very pleased to welcome Lars as our new Chief Marketing Officer. He has played a key role in building a strong position for our main European brands, and driving the 360 digital transformation of our marketing. He will be a great contribution to the management team,” Samuelson said.

MaryKay Kopf will remain available to Electrolux until year-end, supporting with the leadership transition.

For further information, please contact Electrolux Press Hotline, +46 8 657 65 07.

Electrolux is a global leader in home appliances and appliances for professional use, based on deep consumer insight. We offer thoughtfully designed, innovative and sustainable solutions, developed in close collaboration with professional users. The products include refrigerators, ovens, cookers, hobs, dishwashers, washing machines, vacuum cleaners, air conditioners and small domestic appliances. Under esteemed brands including Electrolux, AEG, Zanussi, Frigidaire and Electrolux Grand Cuisine, the Group sells more than 60 million products to customers in more than 150 markets every year. In 2016, Electrolux had sales of SEK 121 billion and 55,000 employees. For more information go to

About Us

Electrolux shapes living for the better by reinventing taste, care and wellbeing experiences, making life more enjoyable and sustainable for millions of people. As a leading global appliance company, we place the consumer at the heart of everything we do. Through our brands, including Electrolux, AEG, Anova, Frigidaire, Westinghouse and Zanussi, we sell more than 60 million household and professional products in more than 150 markets every year. For more information go to




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