Envivio Powers First Cloud Video Service in China

BGCTV Cable Network Operator in Beijing China to Offer Multi-Screen Video Services Using a Cloud Solution

Potential to Reach 3 Million Video Subscribers

South San Francisco, CALIF., Aug. 28, 2014 –Consumers in Beijing, China may be soon getting their multi-screen video services from the cloud using Envivio’s cloud video solution.  Envivio (NASDAQ:  ENVI) today announced that it has deployed the first cloud video transcoding service in China for Beijing Gehua CATV Network Co., Ltd. (BGCTV), marking the first multi-screen video service offered by a Chinese cable network operator using a cloud solution, and the largest multi-screen cable service offered in China, estimated to reach 3 million subscribers.

 “We are proud to be the first in China to use the latest in cloud technology for our multi-screen video services,” BGCTV said.  “We have selected the right partner in Envivio for this ground-breaking service, as we appreciate they have the most experience in multi-screen and one of the most reliable video solutions available today.” 

“With smartphones hitting the 90 percent penetration rate in China, offering video to devices secondary to the television is critical for operators like BGCTV,” said Envivio’s CEO Julien Signès.  “Our video solutions enable BGCTV to stream video in various formats and resolutions, from HDTV to bandwidth-efficient profiles for any device, including smartphones, all from the same encoder,” he added. 

Envivio’s software-based video solutions bring the video quality and reliability operators need to monetize multi-screen services - - with unparalleled flexibility, ease-of-use, and time-to-market.

Technical Background

For this unprecedented deployment, BDCTV is using Envivio Muse encoding software. Muse encoders are powering BGCTV’s multi-screen service that offers BGCTV’s 150 SD channels and 50 HD video channels to connected TVs, PCs, smartphones, ipads, etc.

Envivio’s software-based video solutions support the full range of standards, resolutions and profiles, including latest generation HEVC (H.265) compression as well as AVC (H.264) and MPEG-2. For mobile applications, content can be streamed in Apple HTTP Live Streaming (HLS), Microsoft Smooth Streaming, Adobe HTTP Dynamic Streaming (HDS) or MPEG-DASH formats.  The SaaS solution provides superior quality of experience, works on any device, over any network, anywhere, with carrier-grade quality and reliability that video service providers demand.

Live linear and on-demand content can be simultaneously delivered to most high-engagement platforms such as Apple TV, XBox, Roku, Amazon Fire TV, iOS/Android tablets, and smart TVs.  Envivio’s virtualized software has been commercially deployed on a large scale at a leading U.S. cable operator, and at a tier 1 operator in Europe for live OTT channels delivered to the main television screen.  For more information about Envivio’s cloud-based video software service, visit www.envivio.com.

More than 300 content and service providers around the globe have selected Envivio to power any-screen TV services to their millions of viewers.

About Envivio

Envivio (NASDAQ:ENVI) is the leader in software-based video processing and delivery solutions for any screen, with over 300 content and service provider customers worldwide.  Envivio solutions remove the boundaries of traditional television and enable operators to increase their revenues, by providing viewers with best-in-class video quality and a compelling, personalized experience.  Envivio is headquartered in South San Francisco, California and has offices worldwide including France, China, Singapore and Japan.  Visit www.envivio.com for more information

About Beijing Gehua CATV Network Co Ltd

Approved by Beijing Municipal Peoples Government, Beijing Gehua CATV Network Co Ltd (BGCTV) was founded in September 1999. BGCTV is principally engaged in the development, construction, operation, management and maintenance of cable radio and television networks in Beijing. The Company primarily provides the reception, relay and transmit of radio and television programs, the video on demand, network information services, Internet access service based on cable television network, value added service for Internet data transmission, domestic VoIP service, and advertising design, production and publication via cable television, etc. In 2001, BGCTV was listed at the Shanghai Stock exchange (Stock code: 600037), which is China's first listed cable network company. In addition, the Company is one of the earliest pilot radio and television enterprises to test three-network convergence and hi-tech enterprise in Beijing as well. At present, BGCTV has over 5 million cable television users, among which, 4 million users subscribe digitalized HD two-way service.

Forward-Looking Statements

This press release contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934, including statements about the anticipated benefits and features of Envivio’s products. Actual results may vary materially due to a number of factors including, but not limited to, the risk that, capital spending in our target markets decreases or is delayed, we are unable to maintain profitability, our relationship with our channel partners is disrupted, as well as other risks that are detailed from time to time in Envivio’s SEC reports, which can be found at www.sec.gov. Envivio is under no obligation to (and expressly disclaims any such obligation to) update or alter its forward-looking statements whether as a result of new information, future events or otherwise. Information contained in our website is not incorporated by reference in, or made part of this press release.

This information is intended to outline our general product direction, is not a commitment, promise or legal obligation to deliver any material, code, or functionality, and should not be relied on in making a purchasing decision. The development, release, and timing of any features or functionality described for our products remains at our sole discretion. Envivio reserves the right to modify future product plans at any time. These new software options may be purchased separately when and if available.

Editor’s Note: All trademarks used herein, whether recognized or not, are the properties of their respective companies.

For more information, contact:

Tammy Snook for Envivio

407-667-9355

tammysnook@hightechpr.net

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