FANCOURT LEADS THE WAY FOR SOUTH AFRICA’S FIRST PROFESSIONAL GOLFING LEARNERSHIP PROGRAM FOR CADDIES

Fancourt will launch South Africa’s first accredited Professional Golfing Learnership Program for caddies on Friday 12 April 2013.

Designed to provide caddies with an internationally recognised qualification that will open doors to a wide range of careers in the golf industry, the program is a partnership between Fancourt and the Culture, Arts, Tourism, Hospitality and Sports Sector Education and Training Authority (CATHSSETA), in association with the South African Black Golfers Association (SABGA). Twenty six caddies - 19 of whom are based at Fancourt, and the remainder all Fancourt-accredited, will complete the two year pilot program by February 2015.

Fancourt was selected among the country’s leading golf destinations to present the pilot program because of its commitment to improving the skills of golf caddies on the Garden Route, where it is home to three of the country’s finest golf courses - The Links, Outeniqua and Montagu.

The Learnership Program aims to train 60 caddies over the two year period, and will be presented at selected venues in three provinces – the Western Cape, Gauteng and KwaZulu Natal.  According to CEO of CATHSSETA, Mike Tsotetsi, the National Diploma in Club Professional Golfing was developed to elevate the status of caddies and also to enable those that graduate to not only become highly rated teaching professionals, but also much better caddies, affording them huge scope to practice anywhere in the world. He says: ‘Many professional golfers have caddied at some point, and this qualification is set to bring a new generation of trained and professional black players into the game.’ 

Aside from hosting the official launch, Fancourt has made a generous investment in this program. It is providing all golfing facilities during the practicals for the pilot program, as well as the expertise of the Fancourt Golf Academy professionals, and the use of the state of the art Taylormade Fitment Centre. The Golf Academy’s trained Osteopath Olivia McKinlay will also perform a selective functional movement assessment (SFMA) to tailor-make each candidate’s swing. 

Fancourt’s Human Resources Business Partner, Ajay Goosai, who manages the caddie team, is mentoring the candidates. ‘We are privileged to be chosen by CATHSSETA as a partner in this first-of-its-kind initiative, and are proud to provide students with access to arguably some of the best golf facilities in the world, during their practical training. We know that once this program has rolled out, our country will be well on the way to having the best caddies in the world’, he said.

He added that Fancourt has always been a part of the greater golfing community, and, as an industry leader, has taken on the responsibility of improving the lives and livelihoods of their own and South Africa’s caddie fraternity, which is currently one of the largest in the world. 

One of Fancourt’s most popular caddies, talented 31-year old Unathi Matshau from Thembalethu township on the outskirts of George, was selected for the pilot program.  His ‘claim to fame’ is that he caddies for legendary golfer Gary Player when he is in town.  Once Matshau has completed his diploma, he will only need to meet two PGA requirements - a golf handicap of five and completing 3 000 notional hours, to be recommended for a post as a Pro Teacher – which will be the realization of one of his lifelong dreams.

Claire Roadley
Marketing & PR Manager
Ethos Marketing®
Unit 5, Field Place Estate, Byfleets Lane, Broadbridge Heath, Horsham, RH12 3PB
Tel: 44 (0)1403 243619
claire@ethosmarketing.co.uk
http://www.ethosmarketing.co.uk
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Ethos Marketing is the UK Sales, Marketing and PR office for luxury hotels and game lodges in Southern and East Africa.

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Ethos Marketing (established as African Ethos in April 1994) provides a highly effective marketing, PR and sales function in the UK for luxury hotels and lodges in Southern and East Africa.Ethos’ dynamic and professional team of six has developed a unique portfolio of prestigious clients, maintained by a constant quality of service and high level of commitment.Longstanding clients include The Blue Train and Garonga Safari Camp in South Africa (both clients since 1998) and Serena Hotels & Resorts in East and Southern Africa (clients since 2003).Other clients include Newmark Hotels (The V&A Hotel, Queen Victoria and Dock House - all on the Waterfront as well as La Splendida in Cape Town) as well as Motswari Private Game Reserve in the Timbavati (Greater Kruger) and Coral Lodge in Mozambique, Fancourt on The Garden Route, Majeka House in the Stellenbosch Winelands and Steenberg in Cape Town's Constantia Winelands.Ethos Marketing also represents 4 fantastic properties in KwaZulu-Natal including Fordoun Hotel & Spa, Ghost Mountain Inn, Isandlwana Lodge and Thula Thula Game Reserve. Ethos' Zulu Route gives visitors an authentic experience of all the main highlights of the province in a range of easy to book itineraries. The 10 member properties include Amakhosi Safari Lodge, Cathedral Peak Hotel, The Cavern, Fordoun Hotel & Spa, Ghost Mountain Inn, Isandlwana Lodge Pakamisa Private Game Reserve, Tembe Elephant Park, Thula Thula and Umkhumbi Lodge. Due to the rapidly growing worldwide tourism market, and the increase in the number of facilities available, it has become increasingly important for companies wishing to take advantage of this to market themselves effectively and cost efficiently on an international basis.Ethos offers the full service from regular sales calls, trade workshops and attending consumer shows to market research, marketing, public relations and media monitoring. Flexibility is key … every agreement is tailormade to suit the particular needs of a company, in line with their strategies.For more information or to access our high res image gallery visit www.ethosmarketing.co.uk

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