Family offer from Europolitan Vodafone soon to hit ICA stores

3/26/2002 11:31 AM EST

Family offer from Europolitan Vodafone
soon to hit ICA stores

A unique concept in mobile telephony will be offered next year to
Swedish grocery chain ICA's customers. The offer is being developed by
Europolitan Vodafone and will directly target ICA's 2.8 million active
card customers. The concept is being designed with families in mind.

The family concept will include a wide range of basic services and will
be easily available, either directly in ICA stores or via the Internet.
The pricing structure will be adapted to suit families.

"We are delighted to have found a partnership form that suits both
parties. This is a unique opportunity for us to reach ICA's active card
customers, who number some 2.8 million," says Jon Risfelt, President and
CEO of Europolitan Vodafone.

Just under a year ago, ICA decided against starting up its own mobile
telephony operations as a virtual operator. The working partnership with
Europolitan Vodafone opens up new opportunities of offering mobile
telephony to the company's customers.

"The agreement means that we can give ICA's customers more choice when
it comes to mobile communication and also serves to enhance the added
value of being an ICA customer. It is also a way for our customers to
gain control of their families' mobile telephony costs," says Torbjörn
Norberg, ICA Kundkort's marketing manager.

Europolitan Vodafone and ICA plan to have a final offering ready for
ICA's customers in the first half year of 2003. Meanwhile, Europolitan
Vodafone prepaid cards will be available from ICA and RIMI stores this
summer.

For more information, please contact:

Europolitan Vodafone
Anders Sjöholm, Commercial Director, Corporate & Telematics
Tel.: +46 708 33 10 22, e-mail:  
Johan Holmgren, Director of Public Relations
Tel.: +46 708 33 14 00, e-mail:  

ICA Handlarnas AB
Torbjörn Norberg, Marketing Manager, ICA Kundkort
Tel. +46 70 593 32 46, e-mail:  
Eva Burén, Director External Communications
Tel: +46 70 218 10 26, e-mail:  

Europolitan Vodafone is a mobile operator with a license to build 3G
mobile telecoms networks. Our strength lies in our focus on developing
international services, service and quality. Europolitan Vodafone
employs some 1,500 people and is listed on the Attract 40 list of the
Stockholm Stock Exchange. The company's majority owner is Vodafone of
the UK, with 71 per cent of Europolitan Holdings. Private shareholders,
investment companies and pension funds own the remaining 29 per cent.
The Vodafone Group is represented on 5 continents and has more than 200
million mobile telecoms users. In April 2002, Europolitan Vodafone will
be changing its name to Vodafone to make it clearer that the company is
part of the world's largest telecoms group. Read more at
www.europolitan.se/ and www.vodafone.com