Fazer invites food and food tech influencers to build an open innovation ecosystem

Fazer promotes renewal within the food industry and invites players in the field to build a future innovation ecosystem. Cooperation between start-ups, investors, researchers and big organisations creates new growth opportunities for the entire food industry.

A lot of interesting development renewing the food industry has taken place in Northern Europe during the past few years, for example different kinds of food waste services and plant-based solutions. To support food industry renewal, Fazer has developed an open innovation ecosystem around its Brainhow research and development programme, comprising researchers, start-ups and large companies. Fazer has also successfully organised hackathons to promote brain well-being and to develop new plant-based solutions.

“A more open and collaborative innovation approach can produce cross-disciplinary new growth opportunities for the entire food industry. We are now inviting companies and other players in the field to come together and build a new ecosystem to enable the renewal of the food industry. Together, we can promote socially significant and sustainable innovations,” says Christoph Vitzthum , President and CEO of the Fazer Group.

Fazer wants to co-create a globally interesting innovation platform around food and food technology in Northern Europe. The aim is to bring new and internationally interesting innovations to market more quickly by combining the resources of the different players.

“The food industry, particularly in Northern Europe, lacks an ecosystem which targets on open and genuine co-creation. Through open cooperation, we are enabling new collaboration models and cross-disciplinary encounters to spark innovation. An open culture and increased cooperation already have enriched our thinking and made our operations more agile,” says Päivi Juolahti , Head of Renewal in Fazer Group.

Through the new innovation ecosystem, Fazer offers start-ups and new entrepreneurs opportunities to grow, collaborate and network, as well as strong know-how in the area of consumer behaviour and nutrition. The innovation ecosystem offers larger partner companies and other parties opportunities to network and find collaboration partners as well as to conduct discussions to promote development and to increase the global impact and social significance of innovation.

Fazer invites players interested in renewing the food industry, from large companies to start-ups, researchers and capital investors, to take contact at  www.fazergroup.com/openinnovation . The players will be able to discuss the renewal of the food industry and build a new food innovation ecosystem at an event to be organised in November 2017.

Fazer has reshaped the traditional food industry with product innovations, such as the root vegetable bread, where 30 per cent of the flour was replaced by greens. The Fazer Brainhow research and development programme is a holistic approach to brain health. The goal is to increase the science-based understanding of the impact of nutrition, sleep, and mental and physical exercise on people’s cognitive performance and well-being. An open innovation ecosystem of researchers, start-ups and companies functions around the Fazer Brainhow programme. Fazer’s hackathons to promote brain well-being and develop new plant-based solutions have generated new networks and innovative product and service ideas, the first of which will be piloted in the near future.

Contact person in Communications:

Satu Ikäheimo, Communications Director, Fazer Group, tel. +358 50 380 4996

Enquiries from the media, weekdays 8 to 16, tel. +358 40 668 2998

Emails are in the form firstname.lastname@fazer.com

#futurefood #fazeropeninnovation #renewal 

Fazer Group

Fazer is an international family-owned company offering quality bakery, confectionery, biscuit and grain products as well as food and café services. Fazer operates in eight countries and exports to around 40 countries. Fazer’s mission is to create taste sensations. Fazer’s success, ever since its establishment in 1891, has been based on the best product and service quality, beloved brands, the passion of its skilful people and the Group’s responsible ways of working. In 2016, Fazer Group had net sales of 1.6 billion euros and nearly 15,000 employees. Fazer’s operations comply with ethical principles that are based on the Group’s values and the UN Global Compact.

Makes the world taste good

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Fazer is an international family-owned company offering quality bakery, confectionery, biscuit and grain products as well as food and café services. Fazer operates in eight countries and exports to around 40 countries. Fazer’s mission is to create taste sensations. Fazer’s success, ever since its establishment in 1891, has been based on the best product and service quality, beloved brands, the passion of its skilful people and the Group’s responsible ways of working. In 2016, Fazer Group had net sales of 1.6 billion euros and nearly 15,000 employees. Fazer’s operations comply with ethical principles that are based on the Group’s values and the UN Global Compact. Makes the world taste good

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