Nice Rice, Baby

New Hamilton Beach rice cooker makes perfect rice every time

Cooking rice can be difficult to get right. It requires precise timing and temperature control, or the end result is a sticky mess.

Proctor-Silex commercial rice cookers by Hamilton Beach, distributed in the UK by Foodservice Equipment Marketing (FEM), offer an affordable method of producing perfect rice time after time, and storing it in optimum conditions until required.

Two models are available, one with 9 litres – a capacity equivalent to 40 cups of cooked rice and one with 14 litres, or 60 cups. A measuring cup and paddle is included with the cooker, enabling precise control of portions. Control is simple, with one switch for changing between cooking and warming mode. Once the cooking program completes, the cooker automatically switches to warming mode, removing the need to keep constant watch to prevent burning or sticking. Red and green LEDs provide clear visual confirmation of which mode is currently active.

The insulated double-wall structure keeps the exterior cool while maintaining the contents at perfect serving temperature. Inside, there is a non-stick aluminium inner pot which is removable, for ease of cleaning. The inner pot also has visible water-line markings to enable accurate liquid measurements. The inner lid is detachable for cleaning.

The cookers are fitted with condensation collection systems, which collect water released during cooking, to keep counters clean and dry. The collection trays are removable for emptying excess water.

As well as being ideal for cooking a wide variety of rice, from white and brown to basmati and jasmine, the rice cooker can also accommodate porridge, oatmeal, couscous, quinoa and macaroni & cheese.

The 9 litre model is 41cm (w) x 41cm (d) x 33.5cm (h) and costs £245, while the 14 litre model is 46cm (w) x 460cm (d) x 39cm (h), costing £295.

For more information and details of local stockists call FEM on +44 (0) 1355 244111, email sales@fem.co.uk or visit www.fem.co.uk

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Hamilton Beach Procter Silex Rice Cookers – Mar-15

Press Enquiries:

Alison Haynes at The Publicity Works : 01263 761000 ; Email: fem@publicityworks.biz

For more news about FEM visit the press office at www.publicityworks.biz

Mark Hogan, Marketing and Sales Manager, Foodservice Equipment Marketing Ltd, +44 (0) 1355 244111

More information on FEM from www.fem.co.uk

Separation/Inclusion charges: By email only to toni@publicityworks.biz

Foodservice Equipment Marketing Ltd

Foodservice Equipment Marketing Ltd (FEM) is based in East Kilbride near Glasgow, Scotland. Since 1993 the company has represented leading foodservice equipment manufacturers in the UK and Irish markets. Over the years FEM has established partnership agreements with many of the industry's top brands in both smallwares and equipment, including Vollrath, Manitowoc Ice, Cambro, Sirman, Prince Castle, San Jamar and Hamilton Beach. In 2011, FEM became UK master-distributor of the Alto-Shaam range.

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About Us

Since 1993 the company has represented leading foodservice equipment manufacturers in the UK and Irish markets. Over the years FEM has established partnership agreements with many of the industry’s top brands in both smallwares and equipment, including Vollrath, Manitowoc Ice, Cambro, Sirman, Prince Castle, San Jamar and Hamilton Beach. In 2011, FEM became UK master-distributor of the Alto-Shaam range.

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