Smoothies made smoothly

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Ideal for chains, the New Hamilton Beach Eclipse Blender from FEM is efficient, programmable, and, unlike most blenders, quiet.

Coffee houses and cafes are more popular than they’ve ever been, not just for their espressos, but their smoothies and iced drinks too. A recent study by Zagat Staff indicates that noise irritates diners more than anything else, and conventional blenders, with their loud motors and blades working overtime to crush fruit and ice quickly, exacerbate this.

Hamilton Beach has found a solution with its latest blender, the Eclipse. It not only works quietly, but it is more efficient and reliable than many traditional blenders. This, combined with its programmable design, makes it ideal for high street establishments such as chain restaurants and cafes, as well as businesses looking for something reliable, easy to use, and, ultimately, quiet.

The new Hamilton Beach Eclipse is marketed in the UK by Foodservice Equipment Marketing (FEM).

For Eclipse to operate effectively but with minimal noise, Hamilton Beach has developed its own QuietBlend technology. This reduces its noise level to 60-70 dB, the same as normal conversation. The blender sits within a QuietShield, which seals it tightly and significantly blocks the sound of its operation cycle. Air is taken in from the bottom of the machine and then emitted through a small exhaust at the rear base of the unit, further reducing noise.

Most traditional blenders can only be used for a limited amount of time before they overheat, which can lead to permanent damage. Eclipse’s advanced airflow design means significantly less air is needed for cooling, compared to conventional blenders and mixers, so the risk of overheating is virtually eliminated.

Eclipse’s display notifies users if it’s getting too hot, with a simple instruction on how to run its cool down cycle.

Particularly useful to chains is its Custom Programs feature. Client recipes can be stored onto a memory card that is then inserted it into a slot on the side of the machine.

List price for the Hamilton Beach Eclipse Blender is £1,090. It comes with a 2-year parts and labour warranty, or 20,000 cycles.

For more information and details of local stockists call FEM on +44 (0) 1355 244111, email sales@fem.co.uk or visit www.fem.co.uk

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Hamilton Beach Eclipse Blender.docx – Feb-14

Press Enquiries:

Alison Haynes at The Publicity Works: 01263 761000; Email: fem@publicityworks.biz

For more news about FEM visit the press office at www.publicityworks.biz

Mark Hogan, Marketing Manager, Foodservice Equipment Marketing Ltd, +44 (0) 1355 244111

More information on FEM from www.fem.co.uk

Separation/Inclusion charges: By email only to toni@publicityworks.biz

Foodservice Equipment Marketing Ltd

Foodservice Equipment Marketing Ltd (FEM) is based in East Kilbride near Glasgow, Scotland. Since 1993 the company has represented leading foodservice equipment manufacturers in the UK and Irish markets. Over the years FEM has established partnership agreements with many of the industry's top brands in both smallwares and equipment, including Vollrath, Manitowoc Ice, Cambro, Sirman, Prince Castle, San Jamar and Hamilton Beach. In 2011, FEM became UK master-distributor of the Alto-Shaam range.


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