YouTube star and environmentalist Prince Ea calls for renewable innovations

The world’s chance to submit product ideas that will shape the future of entertainment

NEW YORK (April 29, 2016) – Neste, the world's leading producer of renewable diesel, and spoken word artist Prince Ea, have launched a unique project calling on people to  ‘pre order their future’ by putting forward ideas for inventions from renewable materials.

The ‘Pre Order the Future’ project will specifically consider  submissions related to entertainment, along with four additional lifestyle categories: public spaces, travel, learning and mobility.

People around the world will be encouraged to submit  ideas for new products and service based on combining renewable materials with the latest technology.

"Anyone can participate and really make a difference to the environment. It’s what makes this project unique. It's a worldwide collaboration for a healthier planet– that is the most intriguing part for me," Prince Ea commented.

As a content creator and spoken word artist, Prince Ea will bring his personal insights as he not only inspires the world into action but also personally guides the product development of the future entertainment category.

“The product innovations are at the heart of the project.  I’d encourage anyone to share their inspiration with us,” Matti Lievonen, President and CEO of Neste added. “Our experts and research and development teams will delve into these ideas and work with them to turn them into reality.  We are determined to create responsible choices every day and we want as many people as possible to get involved in this journey. We want to show the world what we can all achieve through the use of renewable materials."

Ideas developed by the project team already include wireless headphones made from renewable materials.

To learn more about the Pre-Order the Future project as well as to submit and vote on ideas and to watch Prince Ea’s latest spoken word video, visit the official website at www.neste.com/preorderthefuture.

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Neste

Neste has been a pioneer in oil refining and now renewable solutions. It provides customers with premium-quality products for cleaner traffic and industrial products based on world-class research. Neste is the world's largest company providing renewable fuel from waste and residues. Its sustainable operations have received recognition in the Dow Jones Sustainability World Index and the Global 100 list of the world's most sustainable companies, among others. Neste renewable diesel is being used by US cities, such as San Francisco and Oakland, and corporations such as Google and UPS. The fuel was also used by the San Francisco Bay Area Super Bowl 50 Host Committee to power the fan village and the fan express buses. To learn more please visit Neste’s website and connect with Neste on Facebook, Twitter, Linkedin, Instagram and Youtube.

Prince Ea

Richard Williams is a famous spoken word artist and an internet sensation, better known as Prince Ea. The strong-minded artist is also well known for raising awareness of environmental issues through his inspiring and attention grabbing videos. Prince Ea is widely recognized for his spoken word videos that have gathered more than half a billion views on social media as well as over 2.5 million followers on Facebook. He is a charismatic speaker who has made several appearances at global sustainability events.

 

Media Contact:

Stephanie BlackFifth Ring+1 281 404 4313preorderthefuture@fifthring.com

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