The BEST WESTERN Plus Arroyo Roble Hotel in Sedona, Arizona was recognized with both the Champion Customer Care Award and the Champion Best Western Rewards® Award at Best Western International’s 2012 Convention and Global Conference held recently in Las Vegas, Nev.  The awards were presented in front of more than 2,000 industry peers.

The Customer Care Champion Award honors Member properties that demonstrate and best exemplify exceptional levels of service and care. The Champion Best Western Rewards Award is bestowed upon those Member properties that demonstrate extraordinary support of Best Western’s guest loyalty program. Hotels must also meet design and brand standards, as well as other membership requirements, to qualify.

The BEST WESTERN Plus Arroyo Roble Hotel is one of only two hotels out of more than 2,400 properties in the U.S. and Canada to receive both awards. As Christy Evans, a member of the Evans family- owners of the hotel, stated, “We are very proud of our General Manager, Lonnie Lillie and the entire staff. They work very hard to make sure guests expectations are met, they feel value in our loyalty program and we keep our property as beautiful as can be- just like the community we are in, Sedona, Arizona!”

“These awards recognize those Best Western hotels that truly demonstrate the highest levels of quality and service within the brand,” said Devang Amin, Chairman of Best Western International’s Board of Directors. “The BEST WESTERN Plus Arroyo Roble Hotel represents a strong commitment to excellence and to guests.”

Located at 400 N. State Route 89A, the BEST WESTERN Plus Arroyo Roble Hotel features 65 rooms with magnificent red rock views, private guest balconies, and includes six hundred feet of frontage on Oak Creek.

For reservations, call the hotel directly at 800-773-3662 or call Best Western’s 24-hour, toll-free number at 1-800-WESTERN. Reservations are also available at


Best Western International, Inc., headquartered in Phoenix, Ariz., is a privately held hotel brand made up of more than 4,000* BEST WESTERN®, BEST WESTERN PLUS® and BEST WESTERN PREMIER® hotels in more than 100* countries and territories worldwide. Now celebrating 66 years of hospitality, Best Western welcomes hundreds of thousands of guests nightly. Best Western provides its hoteliers with global operational, sales, marketing and promotional support, and online and mobile booking capabilities. More than 15 million travelers are members of the brand’s award-winning loyalty program Best Western Rewards®, one of the few programs in which members earn points that never expire and can be redeemed at any Best Western hotel worldwide. The brand’s partnerships with AAA/CAA, racecar driver Michael Waltrip, and Harley-Davidson® provide travelers with exciting ways to interact with the brand. Best Western in 2011 was named AAA’s and CAA’s Hotel Partner of the Year and was named the 2011 Compuware Best of the Web Gold award winner. For more information or to make a reservation, please visit


The Best Western Plus Arroyo Roble features 65 rooms with magnificent red rock views from private guest balconies and is uniquely situated in Uptown Sedona and includes over 600 feet of frontage on Oak Creek. Hotel guests enjoy complimentary freshly prepared hot breakfast and use of all facilities including; indoor/outdoor pools, extensive exercise facilities, indoor/outdoor whirlpools, steam, sauna, and pool tables. Indoor and outdoor tennis, air conditioned racquetball courts are also available on site for a small fee. For more information about the Best Western Plus Arroyo Roble Hotel visit

*Numbers are approximate and may fluctuate.

# # #


About Us

Front Burner Media represents various businesses in the travel & tourism field including: Pink Jeep Tours Williams-Grand Canyon Chamber of CommerceBest Western Arroyo Roble HotelSedona Rouge Hotel & SpaSedona International Film Festival And more.